Utility room ideas: How to make it a calm space you won’t want to shut the door on
Utility room ideas: How to make it a calm space you won’t want to shut...

Lauren Heskin

‘I was advised not to have kids as there’s a high chance I could lose my leg’
‘I was advised not to have kids as there’s a high chance I could lose...

Jennifer McShane

A fitted kitchen isn’t your only option: Here’s why freestanding units are a good idea
A fitted kitchen isn’t your only option: Here’s why freestanding units are a good idea

Marlene Wessels

Summery interiors buys under €30 for every room in the house
Summery interiors buys under €30 for every room in the house

Megan Burns

Day tripper: places to visit that are under a few hours from Cork City
Day tripper: places to visit that are under a few hours from Cork City

Sarah Finnan

‘I noticed the tiniest freckle on my ankle’: A young woman opens up about her skin cancer diagnosis
‘I noticed the tiniest freckle on my ankle’: A young woman opens up about her...

IMAGE

‘Suddenly alive again’: The heartbreaking joy of finding a deceased loved one on Google Maps street view
‘Suddenly alive again’: The heartbreaking joy of finding a deceased loved one on Google Maps...

Amanda Cassidy

‘We tried everything to get her heart beating’: Doctor who tried to save Princess Diana
‘We tried everything to get her heart beating’: Doctor who tried to save Princess Diana

Jennifer McShane

Here’s exactly what to look for in your eye cream depending on your issue
Here’s exactly what to look for in your eye cream depending on your issue

Melanie Morris

Father’s Day for the fatherless: ‘I’m devastated about all the things he didn’t get to do… all the little faces he never met’
Father’s Day for the fatherless: ‘I’m devastated about all the things he didn’t get to...

Amanda Cassidy

Image / Living

Feelgood coffee? Irish coffee entrepreneurs face up to the ethical dilemma behind our daily grind


by Eoin Higgins
03rd Oct 2020
blank

Try to imagine … if the Irish could grow barley but only foreign nations could brew it into beer or whiskey … Or if the French could grow grapes, but were never given the chance to turn them into wine.


This is the reality that the majority of coffee producing countries face. They can grow the beans but can’t access any of the money made from where the real value comes from – when it is roasted and packaged into one of the world’s most profitable commodities.

For centuries, coffee producing countries have witnessed multinational corporations make up to 98 per cent of the profits from their coffee. It is a broken, outdated business model and Moyee Coffee is the only company in Ireland who are working to fix it.

 

 

They are a first in that they are an African and European owned brand and all the roasting and packaging of their beans takes place in Ethiopia and Kenya. This means that a staggering 300 per cent more of the coffee value stays in its country of origin.

It’s known as a #fairchain system.

Moyee Coffee Ireland was established in 2016 by Killian Stokes and Shane Reilly. Both had travelled and worked extensively around the coffee belt of South America and Africa where they witnessed firsthand the injustices the coffee producing nations faced.

 

 

It inspired them to set up a more ethical coffee company and led to their discovery of the Dutch/Ethiopian partnership of Moyee. After seeing how well aligned their core beliefs were with their own, Killian and Shane decided to distribute for them and then set up Moyee Coffee Ireland & UK.

Four years of hard graft followed creating a strong business to business network, supplying coffee and machines to offices in London, Dublin, Belfast, Galway and Cork.

Moyee’s coffee grades in the top 5 per cent of beans worldwide and has a variety of coffees roasted in Ethiopia and Kenya to suit most, if not all, tastes – from their dark roast blend of three beans to their fruity single origin coffees from the mountains and forests of Ethiopia.

 

 

Originally conceived mainly as business-to-business enterprise, now, as a result of Covid-19 disruption, Moyee Coffee are offering three-, six- and 12-month coffee subscriptions delivered every month to your home. A genuine way to feel even better about your daily cuppa, or a fantastic gift for your favourite java aficionado.

This is a gift that not only keeps on giving to those who receive it, but has hugely positive consequences for coffee producing, developing nations.


 

Read more: A meal that changed my life – Irish food heroes recall a dining experience at a special destination

Read more: Eoin Higgins’ six favourite short-haul holiday destinations via their most alluring hotels

Read more: Star Irish chef reveals what he has done with Kate & Will’s leftovers

Also Read

Glow Up
CULTURE
‘Glow Up’ is coming to Ireland and they’re looking for Irish MUAs to compete in the new series

‘Glow Up’, a popular makeup reality competition is coming to...

By Sarah Finnan

The Morning Show
CULTURE
We finally have a trailer and release date for season two of ‘The Morning Show’

The trailer for season two of Emmy winning ‘The Morning...

By Sarah Finnan

What's on June 2021
CULTURE
What’s on June 2021: The new TV, streaming shows, books and podcasts to try

IMAGE.ie’s guide to what to watch, stream and read this...

By Lauren Heskin

The Devil Wears Prada
CULTURE
Meryl Streep said she was ‘miserable’ on ‘The Devil Wears Prada’ set

‘The Devil Wears Prada’ celebrates its 15-year-anniversary this year and...

By Sarah Finnan

iced drink
FOOD & DRINK
8 iced drinks to try in Dublin this weekend if you’re sick of your usual coffee order

By Sarah Finnan

Master of None house
INTERIORS, CULTURE
You won’t believe it, but the house everyone is obsessed with in Netflix’s Master of None is actually a set

The gorgeous cottage we’ve all been drooling over is in fact the work of a very talented production designer.

By Megan Burns

blank
premium CULTURE
Soon enough, we will all be united in hate-watching Wild Mountain Thyme

After a year of hardship, pain and frustration, what could bring us together in joy? Wild Mountain Thyme's release.

By Lynn Enright