Is WFB (working from bed) the new working from home?
Is WFB (working from bed) the new working from home?

Amanda Cassidy

Anxious about heading back to the office? You’re not alone
Anxious about heading back to the office? You’re not alone

Megan Burns

The best moments from the 2021 Emmys
The best moments from the 2021 Emmys

Lauren Heskin

‘My uterus is out’: Amy Schumer just underwent major endometriosis surgery
‘My uterus is out’: Amy Schumer just underwent major endometriosis surgery

Sarah Finnan

The cosmic future of Bennifer Again-ifer
The cosmic future of Bennifer Again-ifer

Clarisse Monahan

The Emmys 2021: And the winners are…
The Emmys 2021: And the winners are…

Lauren Heskin

How to face the end of days when everything is overwhelmingly terrible
How to face the end of days when everything is overwhelmingly terrible

Jessie Collins

Here are our favourite dog-friendly hotels in Ireland for every budget
Here are our favourite dog-friendly hotels in Ireland for every budget

Megan Burns

A beginner’s guide to: Starlight kayaking on Ireland’s glow-in-the-dark lake
A beginner’s guide to: Starlight kayaking on Ireland’s glow-in-the-dark lake

Geraldine Carton

This house in Myrtleville, Co Cork with spectacular sea views is on the market for €850,000
This house in Myrtleville, Co Cork with spectacular sea views is on the market for...

Megan Burns

Image / Editorial

Zayn Malik’s New Music Video Is Receiving Plenty of Praise But Not For The Reason You Think


by Lauren Heskin
29th Jan 2016
blank

The nail in the coffin for all One Direction fans has finally arrived – Zayn Malik has officially launched his solo career, despite stating he left the group to live a more “normal” life. Since then, there’s been plenty of beef between the former member and the group, particularly between Zayn and Louis seemingly feuding on Twitter, but chat has recently moved on to Zayn dating model Gigi Hadid and his new music.

Malik dropped the new single “Pillowtalk” last night and the song is anything?but a veiled attempt at talking about sex, in fact it’s a fairly raunchy account of it. Malik even told The Sunday Times? ?I think I’m pretty black and white about what it’s about. Everybody has sex, and it’s something people want to hear about?. While it’s difficult to watch Malik in the video because he looks as uncomfortable as ever in front of the camera (he appears genuinely petrified in all the individual shots), the video itself is even more provocative than the song, refusing to shy away from the, well, more ‘anatomical’ parts of the act, barely covered by blossoming flowers. P.S. Does anyone else think of Monica from?F.R.I.E.N.D.S. they see the flowers?!

Screen shot 2016-01-29 at 11.19.49

However that’s not the only thing that’s gotten chins wagging. The raunchy video is being praised for discussing the topic of sex without objectifying women. The video stars Gigi Hadid and Malik in what’s clearly a lover’s tryst but the main focus is their chemistry together, not her body. In fact the most frequent image of her is a close up on her face and she’s always fully dressed. ?It also features women of colour and portrays?them?as breathing art installations rather than objects of desire.

We just realised how sad it is to be praising someone for featuring a fully-clothed woman as the star of their video but such is the pathetic state of affairs, particularly in the music and advertising business. Did you see this video about how misogynistic?imagery in the media?

While the raunchy video certainly isn’t everyone’s cup of tea, we’ve got to give Zayn credit for refusing to cross the line between discussing sex and a man dominating his female counterpart, a clich? most music videos fall into. It’s clear that it was a thought process in writing and creating a video for “Pillowtalk”.

On a separate note, the video also has us wondering if the whole “Gigi and Zayn” thing was a bit of a publicity stunt. They’ve both been posting steamy pics of each other on their Instagrams as of late but Zayn recently denied rumours, calling them “just really good friends”. Perhaps the monochrome Instagrams were just a way of drumming up gossip for the new video and hey, it certainly worked.

Check out the video for yourself and let us know what you think:

Also Read

blank
EDITORIAL
‘Quite interesting’: Princess Anne comments on The Crown

We’ve all heard that the royal family don’t exactly gather round to watch The Crown, but one member has shared...

By Jennifer McShane

brain
EDITORIAL
8 easy ways to keep your brain healthy that you can do right now

Your brain health is just as important as that of the rest of your body, says psychologist and neuroscientist Dr...

By IMAGE

blank
EDITORIAL
Attending multiple weddings this year? How to save money as a guest

These days, going to a wedding is the equivalent of going on a short holiday in terms of cost. From...

By Jennifer McShane

blank
EDITORIAL
‘We have not heeded the warnings sufficiently’: The health emergency we’ve ignored while focusing on the pandemic

The climate change debate has been going on for so long its become white noise. But this week, the effects...

By Amanda Cassidy

blank
premium EDITORIAL
EVENT: How To Master the Art of Negotiation

We sit down with Negotiation Strategist Natalie Reynolds, discussing key tactics and strategies used to master the art of negotiation...

By Shayna Sappington

blank
EDITORIAL
This is what happens when you hypersexualise young girls growing up

Who is demanding the fetishization of young girls anyway?”When I was working in my early twenties, and even my late...

By Amanda Cassidy

blank
AGENDA, EDITORIAL
When speaking about ageing, we should follow Julianne Moore’s lead

Actress Julianne Moore is tired of all the cliched tropes about female ageing. The way we speak about it; the...

By Jennifer McShane