In 2024, just one living female Irish artist has made the top 100 on Irish radio
In 2024, just one living female Irish artist has made the top 100 on Irish...

Sarah Gill

Read an extract from Kevin Barry’s new title, The Heart in Winter
Read an extract from Kevin Barry’s new title, The Heart in Winter

Sarah Gill

This enchanting red brick home in Delgany is on the market for €1.6 million
This enchanting red brick home in Delgany is on the market for €1.6 million

Sarah Finnan

This Blackrock bungalow proves that you can create more space without extending
This Blackrock bungalow proves that you can create more space without extending

Megan Burns

The new COS x Tabata Shibori collection epitomises laid-back summer dressing
The new COS x Tabata Shibori collection epitomises laid-back summer dressing

Sarah Finnan

Polynucleotides: everything to know about the ‘salmon sperm’ injectables
Polynucleotides: everything to know about the ‘salmon sperm’ injectables

Lizzie Gore-Grimes

Ask the Doctor: ‘Can a child with chickenpox spread shingles to elderly family members?’
Ask the Doctor: ‘Can a child with chickenpox spread shingles to elderly family members?’

Sarah Gill

Celebrate 30 years of Barretstown at their special gala this September
Celebrate 30 years of Barretstown at their special gala this September

IMAGE

Garden accessories to blend your indoor and outdoor spaces this summer
Garden accessories to blend your indoor and outdoor spaces this summer

Megan Burns

This six-bedroom home with a ‘a Christmas tree forest’ is on the market for €1.25 million
This six-bedroom home with a ‘a Christmas tree forest’ is on the market for €1.25...

Sarah Finnan

Image / Editorial

Zayn Malik’s New Music Video Is Receiving Plenty of Praise But Not For The Reason You Think


By Lauren Heskin
29th Jan 2016
Zayn Malik’s New Music Video Is Receiving Plenty of Praise But Not For The Reason You Think

The nail in the coffin for all One Direction fans has finally arrived – Zayn Malik has officially launched his solo career, despite stating he left the group to live a more “normal” life. Since then, there’s been plenty of beef between the former member and the group, particularly between Zayn and Louis seemingly feuding on Twitter, but chat has recently moved on to Zayn dating model Gigi Hadid and his new music.

Malik dropped the new single “Pillowtalk” last night and the song is anything?but a veiled attempt at talking about sex, in fact it’s a fairly raunchy account of it. Malik even told The Sunday Times? ?I think I’m pretty black and white about what it’s about. Everybody has sex, and it’s something people want to hear about?. While it’s difficult to watch Malik in the video because he looks as uncomfortable as ever in front of the camera (he appears genuinely petrified in all the individual shots), the video itself is even more provocative than the song, refusing to shy away from the, well, more ‘anatomical’ parts of the act, barely covered by blossoming flowers. P.S. Does anyone else think of Monica from?F.R.I.E.N.D.S. they see the flowers?!

Screen shot 2016-01-29 at 11.19.49

However that’s not the only thing that’s gotten chins wagging. The raunchy video is being praised for discussing the topic of sex without objectifying women. The video stars Gigi Hadid and Malik in what’s clearly a lover’s tryst but the main focus is their chemistry together, not her body. In fact the most frequent image of her is a close up on her face and she’s always fully dressed. ?It also features women of colour and portrays?them?as breathing art installations rather than objects of desire.

We just realised how sad it is to be praising someone for featuring a fully-clothed woman as the star of their video but such is the pathetic state of affairs, particularly in the music and advertising business. Did you see this video about how misogynistic?imagery in the media?

While the raunchy video certainly isn’t everyone’s cup of tea, we’ve got to give Zayn credit for refusing to cross the line between discussing sex and a man dominating his female counterpart, a clich? most music videos fall into. It’s clear that it was a thought process in writing and creating a video for “Pillowtalk”.

On a separate note, the video also has us wondering if the whole “Gigi and Zayn” thing was a bit of a publicity stunt. They’ve both been posting steamy pics of each other on their Instagrams as of late but Zayn recently denied rumours, calling them “just really good friends”. Perhaps the monochrome Instagrams were just a way of drumming up gossip for the new video and hey, it certainly worked.

Check out the video for yourself and let us know what you think: