See all the pictures from The IMAGE PwC Businesswoman of the Year Awards 2026
See all the pictures from The IMAGE PwC Businesswoman of the Year Awards 2026

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These outdoor furniture sets will elevate any garden this summer
These outdoor furniture sets will elevate any garden this summer

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The IMAGE PwC Businesswoman of the Year Awards 2026 winners are…
The IMAGE PwC Businesswoman of the Year Awards 2026 winners are…

Leonie Corcoran

Real Weddings: Anna and Steve’s intimate Cork city celebration
Real Weddings: Anna and Steve’s intimate Cork city celebration

Edaein OConnell

Social pictures: The launch of the Volvo EX60
Social pictures: The launch of the Volvo EX60

Megan Burns

Page Turners: ‘One Year’ author Susan Bennett
Page Turners: ‘One Year’ author Susan Bennett

Sarah Gill

Natalie Farrell: A week in my wardrobe
Natalie Farrell: A week in my wardrobe

Edaein OConnell

Wedding supplier spotlight: Jo McAteer, Celebrant of the Year 2026
Wedding supplier spotlight: Jo McAteer, Celebrant of the Year 2026

Shayna Healy

How to grow your own edible garden this summer
How to grow your own edible garden this summer

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In Her Shoes: Amber O’Grady, Horse Racing Ireland Ownership
In Her Shoes: Amber O’Grady, Horse Racing Ireland Ownership

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Image / Editorial

Watch: Ryan Reynolds Loses Mind Assembling IKEA Furniture


By IMAGE
24th Sep 2015
Watch: Ryan Reynolds Loses Mind Assembling IKEA Furniture

With one more day ’til the weekend’s upon us, we’ve got some Ryan Reynolds to keep you ticking over. In a brilliant video for GQ, the new dad and Hollywood heartthrob is seen grappling with something we’ve all faced at one point or another: an IKEA assembly job. Recalling the familiar for just about every one of us, Ryan is driven to the brink of insanity as he tries to put together a baby’s cot.

Screen shot 2015-09-24 at 08.29.30

Though not a direct advertisement for IKEA, (still though, they’ll love it) this is sure to inspire others to crack open a few beers and attempt what’s fast becoming one of the greatest challenges of modern living. Isn’t there something incredibly satisfying when you finally figure it out? Or, like Ryan, you could decide to duck-tape the whole unit together in a joyous ‘f*ck you’ to the Swedish behemoth.

Blake Lively’s husband and father to 9 month old James is the next big cover star for GQ, for which, by the way, he’s looking painfully hot, and this works as a nice little tongue in cheek promo for the popular men’s publication.

Ease yourself gently into Thursday with this all too familiar, hilarious story.