12 contemporary tile designs to inspire a kitchen makeover
12 contemporary tile designs to inspire a kitchen makeover

Shayna Sappington

Dogs Trust is encouraging Irish employers to allow dogs in the workplace
Dogs Trust is encouraging Irish employers to allow dogs in the workplace

Sarah Finnan

The HSE will provide free online counselling for those with anxiety and depression
The HSE will provide free online counselling for those with anxiety and depression

Megan Burns

The secret rage of motherhood: ‘I never imagined that my child could be both the trigger and target of my anger’
The secret rage of motherhood: ‘I never imagined that my child could be both the...

Amanda Cassidy

The best street style from New York Fashion Week
The best street style from New York Fashion Week

Holly O'Neill

Would you take a pay cut to work from home permanently?
Would you take a pay cut to work from home permanently?

Megan Burns

The fervour surrounding Gabby Petito’s murder should make you uncomfortable
The fervour surrounding Gabby Petito’s murder should make you uncomfortable

Sarah Finnan

This renovated Edwardian home in Sandymount is on sale for €1.25 million
This renovated Edwardian home in Sandymount is on sale for €1.25 million

Megan Burns

Eight simple rules for learning how to get the hair you want
Eight simple rules for learning how to get the hair you want

Melanie Morris

Give your space a seasonal switch-up with Darren Kennedy’s top homeware picks for autumn
Give your space a seasonal switch-up with Darren Kennedy’s top homeware picks for autumn

IMAGE Interiors & Living

Image / Editorial

Watch: In Egypt Men Won’t Say Their Mothers’ Name


by Jeanne Sutton
25th Mar 2015
blank

Did you know it is considered taboo in Egypt to speak your mother’s name aloud? It’s a worrying custom, completely foreign to us in the West, even though we generally refer to the woman who raised us as only Mammy.

UN Women want to challenge this Egyptian custom and are starting to initiate change with this great video from the Impact BBDO agency of Dubai. It’s a two-minute long video called “Give Mom Back Her Name? and coincided with Mother’s Day in the Middle East, which fell on March 21st. In the clip, Egyptian men are interviewed vox pop style and asked to say their mother’s name. They refuse. Why? In some areas of the Middle East it is considered unacceptable to do so, for fear ridicule will follow. One man says that it would make him cry if people knew his mother’s name. It’s a perplexing watch for us here in Ireland to process.

The consequences of this practice of not naming to avoid shaming are sobering and sad. Women’s? names are forgotten over time; they become known only as the wife of, the mother of. In Margaret Atwood’s dystopian novel The Handmaid’s Tale, women kept as slaves in the houses of the upper classes for baby breeding purposes are known by names such as Offred. Literally ?of Fred?, the male in charge of the home.

UN Women use this video to ask men to shake this old custom away and be proud of their mother’s name by changing their social media profile photos to her name. Under the hashtag #MyMothersNameIs, the campaign wants men to change decades of thinking, and to value the women in their life as equal creatures that deserve recognition. It’s a pretty great first step, and the video shows how young men are finally embracing change. Have a watch below.

Adweek.com

Follow Jeanne Sutton on Twitter @jeannedesutun

Also Read

blank
AGENDA, EDITORIAL
When speaking about ageing, we should follow Julianne Moore’s lead

Actress Julianne Moore is tired of all the cliched tropes about female ageing. The way we speak about it; the...

By Jennifer McShane

alternative asthma treatments
EDITORIAL
Three alternative asthma treatments to try this hayfever season

Approximately 80% of people with asthma also suffer from hayfever, which can make summer days a nightmare. These three alternative...

By Grace McGettigan

blank
CULTURE
Reality Bites: TV shows like Love Island are warping our minds

It may be the most unifying show on television, but shows like Love Island are promoting some pretty damaging messages....

By Amanda Cassidy

toxic
EDITORIAL
How to let go of toxic people, and the signs to recognise

By Niamh Ennis

blank
premium EDITORIAL
EVENT: How To Master the Art of Negotiation

We sit down with Negotiation Strategist Natalie Reynolds, discussing key tactics and strategies used to master the art of negotiation...

By Shayna Sappington

brain
EDITORIAL
8 easy ways to keep your brain healthy that you can do right now

Your brain health is just as important as that of the rest of your body, says psychologist and neuroscientist Dr...

By IMAGE

blank
EDITORIAL
‘Totally allowed but totally shouldn’t: Welcome to the Great Irish Pandemic Paradox’

In a time when cool heads are needed – it’s more than the current heatwave that’s melting minds, writes Amanda...

By Amanda Cassidy