It’s beginning to look a lot like Chrismas…. John Lewis’ highly-anticipated Christmas advert is finally upon us. The first teaser trailer has been released for the 11th Christmas advert, along with the hashtag, #UnderTheBed with the full thing set to premiere tomorrow! We can only imagine what could be in store for us. Without fail, every year these ads make us cry (in the best way though) and they are a sure sign that the festive season is finally here. Will there be another adorable dog? More melting snowpeople? Or the #ManOnTheMoon part two? (#Cantcope). While we wait, we’re bringing you back through the years and rounding up our favourite John Lewis Christmas adverts.
Watch the 2017 teaser trailer below:
For the gifts you can’t wait to give. In John Lewis’s 2011 Christmas advert a young boy impatiently counts down the days to Christmas. The advert features the Smiths song Please Please Please Let Me Get What I Want, re-recorded by artist Slow Moving Millie. This one didn’t have the biggest impact, but is warm and lovely.
Give someone a Christmas they’ll never forget. In the 2013 Christmas advert, Lily Allen covers English rock band Keane’s song, Somewhere Only We Know. This animated tale features the friendship between a bear and a hare. Since the bear hibernates through winter, he has never experienced Christmas. But his best friend makes sure that he doesn’t miss it this year. No, YOU’RE crying.
Give someone the Christmas they’ve been dreaming of. In the 2014 Christmas advert, John Lennon’s song, Real Love is the featured song, sung by the talented artist Tom Odell. This tear-inducing ad follows the story of a boy playing with his friend Monty the penguin, only to realise that his little friend is missing something in his life.
Show someone they’re loved this Christmas. The 2015 Christmas advert features a cover of Oasis’ song, “Half the world away”. A little girl is determined to show a man on the moon (up there all alone) that someone down on earth is thinking of him. When she can’t reach him, she decides to send him a gift herself. Still one of their best.
Gifts that everyone will Love. The 2016 Christmas advert featured a more light-hearted theme. British electronic group Vaults put their own spin on Randy Crawford’s 1980 hit One Day I’ll Fly Away. It tells the story of the dog Buster and his adorable six-year-old friend who gets a gift she’s always wanted for Christmas. The little girl is gifted a trampoline for Christmas, but she’s not the only one whose Christmas morning is made.