Small bathroom ideas we’re nabbing from these Irish homes
Small bathroom ideas we’re nabbing from these Irish homes

Megan Burns

Owner and head chef of Restaurant Chestnut Rob Krawczyk shares his life in food
Owner and head chef of Restaurant Chestnut Rob Krawczyk shares his life in food

Sarah Gill

Women in Sport: Professional Golfer Anna Foster
Women in Sport: Professional Golfer Anna Foster

Sarah Gill

IMAGE staffer Jennifer Sheerin’s wellness routine balances busy days with carving out space for herself
IMAGE staffer Jennifer Sheerin’s wellness routine balances busy days with carving out space for herself

Jennifer Sheerin

This three-storey Dalkey home has the most beautiful sloping gardens
This three-storey Dalkey home has the most beautiful sloping gardens

IMAGE

Real Weddings: Kelly and Sean’s show-stopping wedding in Co Kerry
Real Weddings: Kelly and Sean’s show-stopping wedding in Co Kerry

Shayna Healy

WIN a bundle of Max Benjamin wall fragrance diffusers worth €165
WIN a bundle of Max Benjamin wall fragrance diffusers worth €165

Megan Burns

If networking is a super power then Mary McKenna deserves a cape
If networking is a super power then Mary McKenna deserves a cape

Fiona Alston

The sunglasses team IMAGE are reaching for this summer
The sunglasses team IMAGE are reaching for this summer

Sarah Gill

Page Turners: ‘Assembling Ailish’ author Sharon Guard
Page Turners: ‘Assembling Ailish’ author Sharon Guard

Sarah Gill

Image / Editorial

Domestic Violence Super Bowl Ad


By Jeanne Sutton
31st Jan 2015
Domestic Violence Super Bowl Ad

man and woman fighting

Tomorrow sees the 2015 Super Bowl kick off at 6:30pm eastern time in the US. It’s a high-profile event that attracts a huge audience and this year Katy Perry is the half-time act. Analysis of her peppy performance will dominate gossip blogs come Monday morning. However, this year the conversation might also include a much more serious topic: domestic violence.

The above ad will air during the match. In it a camera travels through a normal suburban home, with signs of disturbance. A woman calls 911 and orders a pizza. The operator is confused at first, and then realises the woman cannot speak about her actual emergency. There is someone in the room with her.

The anti domestic violence PSA is part of the No More campaign in partnership with the National Football League. The two organisations have worked together previously but this marks the first time the Super Bowl is being utilized to spread such an important message. The NFL donated its own internal ad agency to this campaign and the ad will last for 30 seconds on NBC. That space for that amount of time usually costs $4.5 million.

Follow Jeanne Sutton on Twitter @jeannedesutun