The IMAGE Boutique Awards: Electronic Sheep on upskilling and collaborating
19th Jun 2018
Contemporary label Electronic Sheep is made up of creative duo Brenda Aherne and Helen Delany. Brenda is based in Dublin and Helen lives in London, where Electronic Sheep has a design studio in Dalston. The design duo grew up next door to each other, went to art school together and worked in the design industry for several years before setting up their knitwear label, Electronic Sheep. The brand is known for their tapestry-esque designs and their detailed jacquards with contemporary illustrations and bold patterns have gained them stockists in Europe and Japan. Having earned several industry awards and shown during London Fashion Week, this small business is striving for big success. Here, we take five to chat with the designers about the importance of industry training and having optimism ahead of our IMAGE Boutique Awards.
If you could start again, what would you do differently and why?
What has been your career highlight to date?
Cowboy boot triangle scarf, €137.00 at electronicsheep.com
Do you use social media for your business? What importance does social media play for modern entrepreneurs?
B&H: Yes we do, it is a big part of how our products are seen. A lot of our direct online sales come from Instagram and Facebook. We have met a lot of our newer stockists via Instagram!
What has been your biggest challenge?
How do you think you got to where you are today?
B&H: Hard work, industry training, optimism, good ethics and a strong signature design style.
What is your boutique’s USP?
B&H: Electronic Sheep as a brand has a really strong signature design style. Our knitwear is instantly recognisable and our website boutique emulates that. Like our products, our website store is creative, contemporary, fun but also functional.
What does your daily routine look like?
Girl in an antique shop scarf, €95 at electronicsheep.com
What’s your favourite part of the job?
What’s your least favourite part of the job?
CLICK HERE to vote for Electronic Sheep and all our other nominees
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