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Image / Editorial

Social Pictures: Style Targets Breast Cancer Event


By Jennifer McShane
05th Oct 2016
Social Pictures: Style Targets Breast Cancer Event

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Recently, over 250 guests gathered in The RHA Gallery for the second Style Targets Breast Cancer event to raise much-needed funds for research for Breast Cancer Ireland.

This event coincides with the start of Breast Cancer Awareness month and was the brainchild of Paula McClean, breast cancer survivor and tireless fundraiser. In 2014, Paula established ?The Cocktail Club? which hosts Style Targets Breast Cancer to combine her love of a fashion and fun with her ambition to raise a lot of money for cancer research.

Guests attended the Brown Thomas fashion show and were treated to an exclusive presentation of new international designer collections for AW. The fashion show was set against a Manhattan sidewalk motif and designer favourites included Victoria Beckham, Erdem, David Koma and Dolce & Gabbana.

Attendees were treated?to a sophisticated cocktail and canap? reception featuring Tanqueray and Ketel-One signature pours, while a live set by popular DJ/Saxophone duo ?Cafolla & Engel??provided entertainment.

Host and organiser Paula McClean was accompanied by her husband Ronan Traynor of Events agency Verve; responsible for transforming the RHA Gallery on the?night. Supporters included Breast cancer survivor and RTE Presenter Evelyn O?Rourke as well as TV presenters Elaine Crowley and Lorraine Keane, Stylist Cathy O’Connor, Rosanna Davison and beauty guru Triona McCarthy.