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Image / Editorial

Social Pics: Mothercare Fashion Launch


by Niamh ODonoghue
07th Feb 2017

Pic Maxwells/Julien Behal No Fee 07/02/2017 Stars turn out in style for Mothercare SS17 Launch 7th February 2017 Mothercare launches their new Spring Summer Collections in style this morning at a star-studded event in the Banquet Hall, Smock Alley Theatre. Picture shows L-R Melissa Mills Bari her daughter Hana (3), Ella May (6) and mum Kelly Fitzsimmons. enjoying the event. The event showcased the colourful new Little Bird by Jools Oliver range, as well as the monochrome My K by Myleene Klass ranges of children?s clothes for kids up to 8. The Rachel Zoe Quinny Moodd travel system was also revealed for the first time ahead of its April launch. Guests on the day will included Anna Daly with new baby Rhys, Lucy Kennedy with seven week old Jess, Kerrie Harris with Halle, Samantha Mumba and Sage, Pamela Flood, Karen Koster, Jenny Buckley, Ciara Doherty and Ray Shah, among many others. The event featured the latest innovations in home, travel, nursery and feeding with new travel systems and strollers on show. The latest in maternity jeans and clothing can be viewed on the day too. Mothercare also displayed the best in learning and play time with the new Early Learning Centre collection. ELC offers the best in early educational play and is always looking to impress the little ones. There will be two live performances by the children of Backstreet Dance Studios on the morning and a range of refreshments will be available. Contact: For further information, interviews or imagery please contact the Harris PR team at [email protected] or Alison Balfe by email [email protected] or 0862149884 or Sonia Harris by mail [email protected] or 0877979703.

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Fashion-forward mums and their tots took to Smock Alley Theatre this week for the showcase of the new spring summer 2017 Mothercare clothing Range.

What can we expect to see from this year’s spring/summer collection at Mothercare? Lots and lots of bright playful colour. The elementary ‘Little Bird’ range by designer Jools Oliver has taken on a cool 70’s vibe.

Also on display at the showcase was the new Quinny buggy specially designed by LA stylist to the stars Rachel Zoe.

What’s more, Mothercare has also launched the ‘My Rainbow Baby with Tommy’ campaign, where €1 from every sale of a special rainbow romper will support the charity Tommy’s with the critical care they provide for newborns and their families.

To see the full spring summer 2017 collection click here

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