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Image / Editorial

Social Pics: IMAGE X Samsung Launch ‘The Frame’ In No. 72 Grafton Street


by Jennifer McShane
08th Dec 2017

Helen Steele and Lizzie Gore Grimes at Image Publications evening with Samsung to launch their new Frame TV held at 72 Grafton St-photo Kieran Harnett

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Samsung launched their latest groundbreaking TV ‘The Frame’ in the beautiful surroundings of no 72 Grafton Street this week.

IMAGE collaborated with Samsung and artist Leah Hewson to create visuals especially for display on the screens on the night.

A Samsung representative was on hand to talk guests through The Frame’s cutting-edge new features which include the option to view your favourite art collections from the world’s biggest museums – right from the comfort of your couch. It’s designed to enhance your space whether it’s on or off; a TV that is beautiful to look at and enhances your everyday space with art. With the Art Mode, for example, you can turn The Frame into a gallery and showcase exceptional art and stunning photographs including your own, as if it was an actual picture frame.

After a brief discussion with the head of Samsung consumer electronics Eoin Cruz, Editorial Director of IMAGE Interiors Lizzy Gore-Grimes, and artist Leah Hewson, guests got to enjoy the special art installation created by Leah which was displayed on a series of Samsung Frame TV’s around the venue. One lucky guest also went home with their own Frame TV.

Delicious bites were provided by Naomi’s Kitchen Events, and cocktails were provided by Hennessy Gin and Fever Tree Tonic.

See our images from the evening in our gallery.

Photographs by Kieran Harnett.