Sarah Jessica Parker’s first wine will be available in Ireland this autumn
09th Aug 2019
Our favourite ‘Sex and the City’ star has popped the cork on her first wine
Back in February, we first learned of Sarah Jessica Parker’s latest project – her own line of wines, in collaboration with New Zealand-based wine company Invivo & Co.
Though we might have first known the Sex and the City star for sipping cocktails, she’s gone on to bring her creative flair and success to her career as a designer, producer and creator. So, we were delighted to hear she intended to be “very hands-on” throughout the wine-making process.
“I am a true wine lover and I love including wine in family dinners and occasions with friends so this is a very exciting and fun project for me. I’m so looking forward to every single stage of the creation process,” she said at the time.
“I intend to be very hands-on throughout, as I am with all my endeavours, and could not be partnering with a better brand than Invivo.”
Now, SJP has announced via Instagram that the first bottle, “Invivo X, Sarah Jessica Parker Sauvignon Blanc,” will officially hit shelves this autumn.
“X, marks the drop! Proud to reveal and introduce Invivo X, SJP Sauvignon Blanc!” she wrote. “First samples just arrived in NYC from the famous Sauvignon Blanc Marlborough region in New Zealand. I’ve popped the cork and am now even more excited for its September worldwide launch!”
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X, marks the drop! Proud to reveal and introduce Invivo X, SJP Sauvignon Blanc! First samples just arrived in NYC from the famous Sauvignon Blanc Marlborough region in New Zealand. I’ve popped the cork and am now even more excited for its September worldwide launch! Starting day 1, this collaboration has been real smooth, just like a fine wine, from those early conversations to designing the #invivoxsjp label to my first blending sessions, all thanks to the mellow, amazing and grape smart @Invivowines fellows that I am fortunate to call partners. For ongoing updates, follow @invivoxsjp. Cheers! X, SJ
The bottle has the signature style stamp of SJP – she hand-painted the X design on the original label and the name “X, SJP” is a nod to her e-mail sign-off.
Another stylish twist is the use of the teal colour, which matches a satin shoe colourway “Hamilton” from her hugely successful shoe collection.
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As a passionately creative person, @sarahjessicaparker has naturally been instrumental in both naming the wine and designing the label. The X and the comma directly after it, is an intentional and personal touch painted by SJP herself, referencing her signature email and Instagram post signoff: “X, SJ.” ? #InvivoxSJP
According to the Tim Lightbourne, Invivo co-founder, the partnership is a “perfect fit”.
“The partnership with Sarah Jessica feels like a perfect fit. We didn’t want a silent partner or just a familiar face – we wanted someone who will throw themselves into the process and make wine that’s all about them and reflects their good taste. We can already see this happening and can’t wait to taste the end product.”
SJP is a shareholder in the company, making this a long-term venture for both parties. Invivo are the team behind Graham Norton’s extremely successful wine and recently released gin.
The Invivo story, according to their label, started with “grapes, time and two maxed-out credit cards”. Lightbourne and fellow co-founder Rob Cameron were school friends and they wanted to make top quality, unpretentious wine their friends would enjoy drinking.
The pair raised funds with two record-breaking crowdfunding rounds and 10 years on – and millions of bottles later – they’re now selling in 16 countries.
SJP’s wine is made with grapes from Marlborough, New Zealand, famous for its Sauvignon Blanc, blended from five different estates. Reportedly, the blend has notes of grapefruit, honeysuckle flower, passionfruit and citrus zest.
The grapes for the rosé SJP mentioned back in February will be harvested in September so we can expect it in 2020.
It is available in seven countries worldwide – New Zealand, Australia, Japan, Hong Kong, Canada, UK and Ireland. We’re not sure why Ireland was chosen, but we do know that SJP is a fan of Ireland.
She celebrated New Year’s Eve with her husband Matthew Broderick and the family in what she described as a “remote but beautiful land far away”, in their family home in Donegal. The home, on the outskirts of the village of Kilcar, was bought by Broderick family more than 40 years ago and Parker-Brodericks visit regularly.
Whatever the reason, we’re looking forward to tasting it this autumn. It will be distributed by Barry & Fitzwilliam with a RRP of €18. It will be available from November 2019 . . . just in time for cosy evenings and fun parties at home.
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