Sound the alarm! Lizzo and Chris Evans are flirting online again
Sound the alarm! Lizzo and Chris Evans are flirting online again

Sarah Finnan

Disney’s attack on Scarlett Johansson’s Black Widow lawsuit is incredibly gendered
Disney’s attack on Scarlett Johansson’s Black Widow lawsuit is incredibly gendered

Jennifer McShane

All things seaside, from shells to starfish, are making a splash
All things seaside, from shells to starfish, are making a splash

Holly O'Neill

‘I did it for me’: Simone Biles triumphantly takes Bronze at Tokyo Olympics
‘I did it for me’: Simone Biles triumphantly takes Bronze at Tokyo Olympics

Jennifer McShane

DreamWorks has just hired their first female composer – and she’s Irish
DreamWorks has just hired their first female composer – and she’s Irish

Sarah Finnan

WIN a Fitbit Sense health smartwatch, with tools for stress management
WIN a Fitbit Sense health smartwatch, with tools for stress management

IMAGE

Tom Ford’s new leather scent is as sophisticated as they come
Tom Ford’s new leather scent is as sophisticated as they come

Holly O'Neill

How to deal with failure: 4 tips on how to recover from a setback
How to deal with failure: 4 tips on how to recover from a setback

Colette Sexton

The ‘Friends’ cast just launched their first official limited-edition merch collection
The ‘Friends’ cast just launched their first official limited-edition merch collection

Sarah Finnan

A shared gold medal and an Olympic knitter: The most heartwarming moments from the Olympics so far
A shared gold medal and an Olympic knitter: The most heartwarming moments from the Olympics...

Sarah Finnan

Image / Editorial

Q&A with our judges: CEO of Insomnia Coffee Company Bobby Kerr


by Emer Roche
08th Jun 2018
blank

By now, we’re sure you’ve heard of IMAGE x Samsung’s brand new project The Pitch. We’re offering up to €100,000 worth of career-changing prizes to one female self-starter who is set to make a massive impact on her industry.

The Pitch is all about seeking out Ireland’s best disrupters and giving them the tools they need to get to the top of their game. Who better to guide those disrupters than the people who’ve done it themselves?

At our special event on July 25th, the shortlist of finalists will be pitching their business to a panel of 5 judges who have risen to the top of their game.

We’re delighted to have Bobby Kerr on our panel of judges.

Bobby is a man who is very familiar with the Dragons’ Den-style of pitch, having been a dragon on the RTE version of the show in 2009. Like all our distinguished judges, Bobby wears many hats- businessman, entrepreneur, presenter and CEO of Insomnia Coffee Company. We had a chat with the man responsible for creating a nation of coffee drinkers!

 

What was your big break? 

Opening my first coffee shop on Grafton street in 1998 when I was a youthful 38-year-old.

Why are mentors important?

Because they can offer impartial advice and don’t normally carry the baggage of the CEO or founder.

Have you ever suffered from imposter syndrome? 

I have always had a bit of self-doubt but tried to use it to spur me on.

What’s the most important thing to remember when presenting? 

Focus on the content and not the technology. Also, know the audience.

How do you deal with nerves? 

Fresh air and a walk around the block.

Where do you have your best ideas? 

When I’m running 12k very early in the morning on the seafront in Dún Laoghaire.

What was your lightbulb moment? 

I saw takeout coffee culture in the USA in the mid-90s. That coupled with quality European espresso-based coffee and an emerging consumer interest in coffee told me Ireland was ready for a quality coffee shop chain.

How do you motivate your team (and yourself)?

In the early days, I would do this by physically working in the shops, latterly by visiting shops and talking with staff and customers.

What’s the hardest thing about business? 

Making money in a consumer environment is a lot more difficult than people think.

Are targets important? How do you set them?

Weekly and versus last year much more important than budget.

Who do you admire? 

Lots of people. Someone like Brian Cody is an inspirational leader and a decent, kind man.

How do you find work/life balance 

I sail competitively, and I run 3 times a week. I spend as much time as I can with my wife of 30 years and my 4 daughters.

How do you convince someone to give you a raise? 

Research the market and sell yourself internally against that.

Do you ever doubt yourself? 

Many times, particularly in my early days as a broadcaster.

How do you relax? 

Out at the BBQ in the back garden with a cold beer in hand and the family all there.

 


Are you reading this, thinking about your own brilliant product or service? Maybe you could supercharge your plans with €100,000 worth of technologically advanced products from Samsung. Enter The Pitch with IMAGE x Samsung and you could get that extra support you need.

Click here to get pitching!

Also Read

DIY wall murals
EDITORIAL
People are getting creative with their walls in lockdown and we’re dying to give it a go

While staying at home and with plenty of time to spare, creative people are turning to their walls as a...

By Megan Burns

BRITs
EDITORIAL
Best BRITs – The standout moments everyone is talking about from last night’s BRIT Awards

The BRIT Awards took place over in London last night, welcoming the who’s who of the music world inside the...

By Sarah Finnan

alternative asthma treatments
EDITORIAL
Three alternative asthma treatments to try this hayfever season

Approximately 80% of people with asthma also suffer from hayfever, which can make summer days a nightmare. These three alternative...

By Grace McGettigan

blank
EDITORIAL
‘Suddenly alive again’: The heartbreaking joy of finding a deceased loved one on Google Maps street view

“I look at my mum’s old house on Google maps street view, the house where I grew up. It says...

By Amanda Cassidy

Mandy Moore pumping
EDITORIAL
Mandy Moore climbed an active volcano at dawn… while pumping

Hiking a mountain and breast pumping – now, that’s what we call multitasking at its finest. Mandy Moore enjoyed an...

By Sarah Finnan

blank
EDITORIAL
The Howth train attack represents a lawlessness that makes me fear for my daughters

I fear the true fallout of Covid on our cities is just getting started, writes Amanda Cassidy As the pandemic...

By Amanda Cassidy

blank
EDITORIAL
‘Why do we keep snatching normality away from our children?’

This summer the government will allow my children into a bar, but not to their gymnastics camp. Amanda Cassidy on...

By Amanda Cassidy