The other horror story at the root of The Lovely Bones authors’ memoir
The other horror story at the root of The Lovely Bones authors’ memoir

Holly O'Neill

‘He never once saw the chair before her – she was still his Mum, first and foremost’: Meet the Irish Carers of the Year
‘He never once saw the chair before her – she was still his Mum, first...

Sarah Finnan

‘Are you sure you don’t want to put trousers on?’ We can all relate to Victoria Beckham’s chaotic Christmas photoshoot
‘Are you sure you don’t want to put trousers on?’ We can all relate to...

Amanda Cassidy

Friends in a pandemic: ‘Covid impacted our relationship hugely and I can’t say that the damage will ever be undone’
Friends in a pandemic: ‘Covid impacted our relationship hugely and I can’t say that the...

Ciara McQuillan

WIN a Rudolph Chocolate Biscuit Cake for Christmas
WIN a Rudolph Chocolate Biscuit Cake for Christmas

IMAGE

Tom Ford says he was “deeply sad” after watching House of Gucci
Tom Ford says he was “deeply sad” after watching House of Gucci

Holly O'Neill

This Georgian Ranelagh home is on the market for €1.5 million
This Georgian Ranelagh home is on the market for €1.5 million

Megan Burns

You need to check out this Irish-owned, female-led fashion pop-up on Exchequer Street
You need to check out this Irish-owned, female-led fashion pop-up on Exchequer Street

Sarah Finnan

What’s coming to Netflix, Amazon Prime, Apple TV and Disney Plus in December 2021
What’s coming to Netflix, Amazon Prime, Apple TV and Disney Plus in December 2021

Lauren Heskin

Virgil Abloh was so loved, but he should have been celebrated long before death
Virgil Abloh was so loved, but he should have been celebrated long before death

Sarah Finnan

Image / Editorial

Prudence


By IMAGE
23rd Jun 2014
Prudence

Brazil’s World Cup themed condom is more than a little bizarre

It might seem unorthodox, but there is method to the madness. Brazil officially launched its World Cup themed Caipirinha-flavoured condom last week. Caipirinha is the popular summery Brazilian cocktail made out of white rum, cachaca, lemon juice, sugar, and crushed ice, and perhaps not one’s first choice when it comes to condom flavours. Named Prudence, the condom also features colours that reflect the cocktail and national flag, yellow and green, thereby making it the first condom to ever feature two colours. Distributed at World Cup venues, the condoms are made by the biggest prophylactic distributor in the world, Karex, and they were ordered by Washington DC based NGO, DKT International. The Wallstreet Journal reported that DKT is dedicated to preventing the spread of HIV and unwanted pregancies, and its Brazilian rep Daniel Muran, told The Wall Street Journal that it was important to run the campaign as ?Major sports or cultural events attract a great number of people and garner much attention, providing a good opportunity to spread a pleasurable and fun safe-sex message.? The organization’s distributed more than 2.1 million condoms at the Cup so far, proving that combining a serious message with the mayhem of the World Cup is a skillful tactic. Let the games continue we say, with an extra added flavour?

Marilyn Lee