30th May 2018
Last Friday, May 25th a crowd of Irish women in business gathered to attend an IMAGE Networking Breakfast in the Marker Hotel on Grand Canal Dock. The initial breakfast reception was followed by the main event; an in-depth discussion with three incredible beauty powerhouses.
The morning’s panel discussion was hosted by IMAGE’s own Melanie Morris, and three speakers; Michelle Feeney; MAC cosmetics, St. Tropez and Floral Street, Jennifer Rock; The Skin-Nerd and Jenny McDermott; Marketing Director of Peter Mark took to the stage and shared their stories on how they curated and built their brands.
Michelle Feeney focused on beauty products and brands, including how she created a number of prestigious global brands from small companies based in both the UK and US. Michelle has gained extensive knowledge of the sector with world-leading blue-chip businesses and discussed the key factors that contributed to her success over the years, such as her natural talent for the creative challenge of developing successful cult brands, harnessing the power of committed and passionate teams of people; and finally, her core belief in the importance of corporate social responsibility.
Jennifer Rock, aka the Skin-Nerd, is an award-winning aesthetician, facialist and international skin lecturer who built her successful career from the comfort of her own home via social media (snapchat to be precise). Jennifer believes the objective of The Skin Nerd ® is to act as an educational platform. The website offers unbiased yet highly qualified advice with a view to ensuring long-term skin health in an informative and objective manner.
Jenny McDermott, Group Marketing Director of Peter Mark, is an industry veteran having spent more than three decades with Ireland’s leading hairdressing group. Jenny discussed all major marketing and brand campaigns for Peter Mark over the last 34 years and proved to the audience that it is due to her on-the-pulse thinking and expert skills that helped keep a heritage brand like Peter Mark fresh, modern and alive, especially as the brand entered a new phase of life in the digital era.
The audience left the event with an incredible goodie bag, including; Cocoa Brown one-hour tan, Floral Street discovery set, Brooke and Shoals candle and Lily O’Brien chocolates. One lucky attendee left with a €200 Phoenix V voucher and Peter Mark also generously gifted each individual who participated in the Q&A with a voucher on the day. Ireland’s Blue Book and Mazda kindly sponsored the event and gave one lucky winner an overnight stay with dinner at Ballymaloe House, Co. Cork, as well as a loan of a Mazda MX-lo5 for the journey.
Photographed by Kieran Harnett
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