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Image / Editorial

IMAGE Mentoring Workshop: Public Relations in the Digital Age

16th Feb 2017



Public Relations in the Digital Age

The advancement of social media and our 24/7 connectivity to media means that the way we communicate is changing at an ever-fastening pace.??So how should brands, businesses and individuals engage with new-generation journalists, broadcasters, influencers and thought-leaders?

At our next IMAGE Mentoring Workshop. Graeme Slattery, MD at Notorious PSG takes a helicopter view of Irish PR and media industries in 2017, and best ways to present and amplify a brand message.

Join IMAGE editor-in-chief Melanie Morris for a champagne reception, followed by an evening of insight, with plenty of illustrative case studies.

WHEN Monday, March 6
Mo?t & Chandon reception with canap’s from 5.30pm

WHERE The Merrion Hotel,
Upper Merrion Street, Dublin 2


*Including luxury seat gifts for all from Green & Blacks and a Marc Jacobs Daisy Blush perfume!


Be in with a chance of winning?an overnight stay at The Portmarnock Hotel & Golf Links for 2 people with dinner in The 1780 served by acclaimed Chef Tom Walsh and a half day Heaven Spa Package with lunch in The Seaview restaurant!

  • Learn how creativity and smart application, rather than budget become the key performing factors for successful PR campaigns.
  • Identify the roles of digital and social media in the wholistic approach to PR in 2017.
  • Understand how and when influencers can help communicate a PR message successfully.
  • See how thinking outside the box plays a part to your overall marketing strategy.


Graeme Slattery

Graeme Slattery
managing director, notorious PSG

Graeme is Deputy CEO of PSG Communications and the managing director of PSG’s award winning consumer brand communications agency,?notorious PSG. He has worked in brand strategy and communications for more than 20 years and currently serves as lead brand strategist for major national and international PSG clients including Sky, Toyota, Aer Lingus, Reckitt Benckiser, Samsung and Unilever. Graeme also heads up?notorious Brands, PSG’s brand development, positioning and strategy offering.

Previously, Graeme was head of music and head of communications for?3 Ireland, and was responsible for launching the company into the Irish market. Prior to that he was director of brand communications for?Philips Electronics?in The U.S., and also chaired the brand development committee for the Digital Living Network Alliance (DNLA), with responsibility for brand identity development for the organisation, which was created to ensure interoperability for sharing digital media among multimedia devices from more than 200 consumer electronics manufacturers.



OR EMAIL [email protected]







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