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Team IMAGE on the morning habits they never skip

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WIN the entire No7 Prime Forever skin preservation range

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The Irish-led films that premiered at Cannes Film Festival

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Meet the winners of the IMAGE PwC Businesswoman of the Year Awards 2026

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WIN a Casamigos cocktail kit to celebrate World Paloma Day in style

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Kwanele Nomoyi: A week in my wardrobe

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Real Weddings: Jacqui and Seamus tie the knot at Gloster House, Birr
Real Weddings: Jacqui and Seamus tie the knot at Gloster House, Birr

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Page Turners: ‘Dirtpickers’ author Edie May Hand

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Shaping the future of Irish women’s rugby in Ireland

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WIN a Dragon Diffusion handbag worth €420
WIN a Dragon Diffusion handbag worth €420

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Image / Parenthood
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EDITORIAL

How not to raise a generation of over-indulged children


by Amanda Cassidy
21st May 2023

"I want it NOW!"

What’s rare is wonderful, my mother always said. But when it comes to our children these days, treats are no longer coveted rewards, they are an everyday constant and worse, something that’s practically expected. In this age of excess, when we are being bombarded with the message that more is more, is it any wonder that we are overindulging our children with… stuff? When did playdates become equivalent to a birthday party in terms of...

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