Why best friends Simone Biles and Jordan Chiles are the joy of the Olympics
Why best friends Simone Biles and Jordan Chiles are the joy of the Olympics

Jennifer McShane

Ashton Kutcher and Mila Kunis like to not wash regularly
Ashton Kutcher and Mila Kunis like to not wash regularly

Holly O'Neill

Zoë Kravitz: When did women’s nipples become such a societal taboo?
Zoë Kravitz: When did women’s nipples become such a societal taboo?

Sarah Finnan

‘Bathed in love’: The inspirational success story of one of Ireland’s Chernobyl children
‘Bathed in love’: The inspirational success story of one of Ireland’s Chernobyl children

Tania Reut

5 cult beauty staples you need for a post-lockdown upgrade
5 cult beauty staples you need for a post-lockdown upgrade

IMAGE

This €12 product helped me get rid of ALL my body acne in my thirties (really)
This €12 product helped me get rid of ALL my body acne in my thirties...

Jennifer McShane

Post-lockdown dating diaries: ‘I’m more seasoned in casual sex than dating’
Post-lockdown dating diaries: ‘I’m more seasoned in casual sex than dating’

Hannah Kingston

US Paralympians to be paid the same as Olympians for the first time ever
US Paralympians to be paid the same as Olympians for the first time ever

Sarah Finnan

‘Stop treating my child’s Down Syndrome as a tragedy’ – One mother’s story
‘Stop treating my child’s Down Syndrome as a tragedy’ – One mother’s story

Amanda Cassidy

What to eat this week: Kerala vegan cauliflower curry
What to eat this week: Kerala vegan cauliflower curry

Meg Walker

Image / Editorial

Entrepreneur Barbie


by Jeanne Sutton
20th Jun 2014
blank

Barbie gets serious and Leans In?

Earlier this week?Mattel launched Entrepreneur Barbie. The revolution has come full circle. The fourth wave is in full swing. Yes, your daughters have a new can-do role model. Sure, she still has the unattainable Scarlett O?Hara waistline but she’s also got monetary ambition!

Entrepreneur Barbie is part of Mattel’s latest foray into the tween market and this time they’re tackling the whole empowerment trend with a series of dolls that fall under the umbrella of ?I Can Be?. Barbie can be an astronaut, a pilot, a ballerina, a football player, and of course, an entrepreneur. Entrepreneur Barbie has all the accessories a start-up founder requires – a tablet, a smartphone, a perfectly coiffed ponytail and a bright tailored?pink dress. All she needs to complete the pretty picture is a miniature copy of Sheryl Sandberg’s millennial career manual?Lean In. Entrepreneur Barbie comes with her own team of Chief Inspirational Officers, counting among them Reshma Saujani, the founder of Girls Who Code and Rent the Runway founders Jennifer Hyman and Jenny Fleiss. The social media brains behind the brand engineered a Twitter chat this week, a so-called ?Pink Power Lunch?, with the hashtag #unapologetic. Barbie’s copywriter asked the great interactive void questions like ‘Where do you find inspiration?’ Barbie has had about 150 jobs in her lifetime so we guess the answer to that is pretty open-ended.

?We always try to make career Barbie a reflection of the times,? said Michelle Chidoni, a spokesperson for Mattel. Chidoni noted how entrepreneurship is a growing trend among memebers of the female sex. ?Women entrepreneurs are more prevalent now and they’re growing in number. [It’s] a great way to encourage girls to also learn about this role.? While it is pretty awesome that some of Silicon Valley’s coolest founders are getting on board with encouraging young women towards entrepreneurship do they have to do it in such a hollow buzzword-y way via an anatomically unattainable ?role-model??

Ban bossy, buy a doll, forget the fact Barbie was on the most recent Swimsuit Issue of Sports Illustrated. Or embrace the fact Barbie can be a scantily clad inanimate cover girl as well?

Jeanne Sutton?@jeannedesutun

Also Read

blank
EDITORIAL
“A slap in the face for all the victims”: Outcry over Bill Cosby’s release from prison

This is why rape victims think twice before coming forward, writes Amanda Cassidy He was once known as “America’s Dad”...

By Amanda Cassidy

blank
EDITORIAL
Setting mental health boundaries: ‘I didn’t expect the level of anger it caused’

The entitled backlash when someone tries to set their own boundaries is concerning, writes Amanda Cassidy “One particular friend just...

By Amanda Cassidy

BRITs
EDITORIAL
Best BRITs – The standout moments everyone is talking about from last night’s BRIT Awards

The BRIT Awards took place over in London last night, welcoming the who’s who of the music world inside the...

By Sarah Finnan

blank
EDITORIAL
Nutritionist Daniel Davey’s harissa squash with giant couscous

This is a perfect lunch recipe, and the harissa does an incredible job of bringing the squash and chicken to...

By Meg Walker

blank
EDITORIAL
I’ve been ugly and beautiful and the difference is depressing

When I was 12 I wrote a story about two girls who were best friends. One girl, the main character,...

By Sophie White

Vegan
EDITORIAL
Delicious vegan-friendly spots to try for a weekend brunch in Dublin

Check out three of our favourite vegan/veggie-friendly spots in Dublin worth trying this weekend. The best bit? Chances are, even...

By Jennifer McShane

blank
BREAKING STORIES
Supermodel Naomi Campbell becomes a mum at 50

The first-time mum shared the news on social media today.   Supermodel Naomi Campbell has announced that she has become a mother....

By Jennifer McShane