This picturesque West Cork home with separate basement apartment is on the market for €695,000
This picturesque West Cork home with separate basement apartment is on the market for €695,000

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Annutri co-founder and award-winning businesswoman Anita Donoghue on the power of a positive mindset
Annutri co-founder and award-winning businesswoman Anita Donoghue on the power of a positive mindset

IMAGE

This Clontarf home was reconfigured to streamline the layout and maximise its views
This Clontarf home was reconfigured to streamline the layout and maximise its views

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6 classic movies worth watching over Easter
6 classic movies worth watching over Easter

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The friend zone: How to navigate finding friends as an adult
The friend zone: How to navigate finding friends as an adult

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Supper Club: Fearne Cotton’s haddock burrito, punchy salsa and homemade guacamole
Supper Club: Fearne Cotton’s haddock burrito, punchy salsa and homemade guacamole

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New life has been breathed into this Victorian Portobello home thanks to a revamp that’s full of personality
New life has been breathed into this Victorian Portobello home thanks to a revamp that’s...

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This rustic four-bedroom home in Westport is on the market for €449,000
This rustic four-bedroom home in Westport is on the market for €449,000

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My Career: Archivist at Guinness Eibhlin Colgan
My Career: Archivist at Guinness Eibhlin Colgan

Sarah Finnan

Image / Editorial

Digiwoman


By IMAGE
17th Oct 2013
Digiwoman

We met S?odhna on our October issue Real Women shoot and were positively inspired by her ideas and business prowess. Her work as marketing consultant at Inspired Thinking sees S?odhna disassemble the lingo in marketing that small businesses find intimidating ?I like to dispel those myths, cut through all that by being a straightforward, no-nonsense marketer,? while with DigiWomen, which she co-founded along with Rita Tobin and Pauline Sargent, she’s out to connect, educate and inspire female entrepreneurs in the digital industry in Ireland, and recently contributed to a government policy document on improving our poor female entrepreneurship ratio. ?I think with the technology revolution that’s happening around the world right now, people and businesses are experiencing information overload. The noise and clutter is deafening,? she says. ?I guess I am used to working in businesses that have enormous amounts of data and information available, and I really had to work at taking out the important insights in order to make big decisions. I work with my clients to do the exact same thing.?

Read the full Real Women in Business feature in the October issue, on shelves now.

@siodhna