Social photos from our Beyond the Awards: Stories of Success and Impact event
Social photos from our Beyond the Awards: Stories of Success and Impact event

Sarah Gill

Here are the interiors trends we’ll all be searching this summer (and how to shop them)
Here are the interiors trends we’ll all be searching this summer (and how to shop...

Megan Burns

‘Virtually everyone experiences imposter syndrome, from interns to C-suite executives’
‘Virtually everyone experiences imposter syndrome, from interns to C-suite executives’

Megan Burns

The best events happening around Ireland this weekend
The best events happening around Ireland this weekend

Sarah Gill

In Her Shoes: Silvana Landa McAdam of LANDA
In Her Shoes: Silvana Landa McAdam of LANDA

IMAGE

Conductor Orla Flanagan: ‘This concert explores human existence in different spheres’
Conductor Orla Flanagan: ‘This concert explores human existence in different spheres’

Sarah Gill

This 1970s Galway semi-d has been refreshed and revived
This 1970s Galway semi-d has been refreshed and revived

Nathalie Marquez Courtney

Material Intelligence: Meet the emerging designers from Ireland’s leading fashion colleges
Material Intelligence: Meet the emerging designers from Ireland’s leading fashion colleges

Ruth O'Connor

Faye O’Rourke of Soda Blonde: ‘I think being open about your failings creates more interesting art’
Faye O’Rourke of Soda Blonde: ‘I think being open about your failings creates more interesting...

Sarah Gill

A red carpet first-timer brings us behind the scenes at Cannes Film Festival
A red carpet first-timer brings us behind the scenes at Cannes Film Festival

Kara O'Sullivan

Image / Editorial

Digiwoman


By IMAGE
17th Oct 2013
Digiwoman

We met S?odhna on our October issue Real Women shoot and were positively inspired by her ideas and business prowess. Her work as marketing consultant at Inspired Thinking sees S?odhna disassemble the lingo in marketing that small businesses find intimidating ?I like to dispel those myths, cut through all that by being a straightforward, no-nonsense marketer,? while with DigiWomen, which she co-founded along with Rita Tobin and Pauline Sargent, she’s out to connect, educate and inspire female entrepreneurs in the digital industry in Ireland, and recently contributed to a government policy document on improving our poor female entrepreneurship ratio. ?I think with the technology revolution that’s happening around the world right now, people and businesses are experiencing information overload. The noise and clutter is deafening,? she says. ?I guess I am used to working in businesses that have enormous amounts of data and information available, and I really had to work at taking out the important insights in order to make big decisions. I work with my clients to do the exact same thing.?

Read the full Real Women in Business feature in the October issue, on shelves now.

@siodhna