Beauty fans have said that they will not be purchasing any more of Kat Von D cosmetics, after its founder, who's pregnant, announced via Instagram that she would not be vaccinating her baby and raising it as a vegan.
Make-up mogul and tattoo artist Kat Von D wrote about her "personal approach to pregnancy" on Instagram five days ago, with a photo of her bump.
View this post on Instagram
I knew the minute we announced our pregnancy that we would be bombarded with unsolicited advice. Some good and some questionable - unsolicited none the less. I also was prepared for the backlash and criticism we would get if we decided to be open about our personal approach to our pregnancy. My own Father flipped out on me when I told him we decided to ditch our doctor and go with a midwife instead. If you don’t know what it’s like have people around you think you are ridiculous, try being openly vegan. And, if you don’t know what it’s like to have the entire world openly criticize, judge, throw uninformed opinions, and curse you - try being an openly pregnant vegan on Instagram, having a natural, drug-free home birth in water with a midwife and doula, who has the intention of raising a vegan child, without vaccinations. My point being: I already know what it’s like to make life choices that are not the same as the majority. So your negative comments are not going influence my choices - actual research and educating myself will - which i am diligently doing. This is my body. This is our child. And this is our pregnancy journey. Feel free to follow me on here if you like what I’m about - whether it’s tattooing, lipstick, Animal Rights, sobriety, feminism, ridiculous gothiness, black flower gardening, cats, or my adorable husband. But if you don’t dig a certain something about what I post, i kindly ask that you press the unfollow button and move the fuck on. So before anyone of you feel inspired to tell me how to do this, I would appreciate you keeping your unsolicited criticism to yourself. More importantly, for those who have amazing positive energy to send my way, I will gladly and graciously receive it with love! X
In the post, she wrote about the backlash she regularly receives for her opinions, including for being "an openly pregnant vegan". She also wrote about her plans to have a "natural, drug-free home birth in water" and to raise her child as a vegan, without vaccinations.
Kat Von D, undoubtedly expecting a backlash, said that she "already know[s] what it's like to make life choices that are not the same as the majority" and explicitly called for followers who disagreed with her views to "keep[ing] your unsolicited criticism to yourself". However, the post was met with an enormous reaction on social media, with many voicing their plans to boycott the Kat Von D cosmetics line in response.
Fans expressed their disappoint in Von D and the brand, and many said that they would be unfollowing the account and getting rid of their products from their collections.
Kat Von D beauty has always marketed itself as being an ethical beauty choice, as they are vegan and cruelty-free. However, many fans now seem to have changed their minds on the brand.
The rise of vaccine-preventable diseases has been discussed in the news in recent years, and even Ireland has seen the effects. As reported by the Irish Times, national uptake for the Tdap (tetanus, low-dose diphtheria and acellular pertussis) and MenC (meningococcal group C) vaccines for teens fell by 3% in 2017. One of the country's most prolific cases with regards to anti-vaccination is the HPV vaccine, whose rates of uptake in girls aged 12-13 are just beginning to rise again after falling 37% in 2016.
Image via Kat Von D Beauty