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The myth of the frivolous female spender

by Roe McDermott
29th Aug 2023

Women aren’t any more irresponsible or extravagant in their spending than men, but damaging stereotypes persist – and can have negative impacts on women’s financial confidence and income.

If you’ve been online in the last year, you’ve met the Little Treat Girlie. The Little Treat Girlie is a millennial or Gen Z woman who copes with dystopian nightmare that is our patriarchal capitalistic climate change-riddled society with a series of small indulgences. An overpriced coffee. A new skincare product. A scented candle. Anything that brings a little bit of joy and a small hit of dopamine to get her through the day. What...

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The myth of the frivolous female spender

Women aren’t any more irresponsible or extravagant in their spending than men, but damaging stereotypes persist – and can have negative impacts on women’s financial confidence and income.

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The myth of the frivolous female spender

Women aren’t any more irresponsible or extravagant in their spending than men, but damaging stereotypes persist – and can have negative impacts on women’s financial confidence and income.

You have reached a premium article.

For unlimited digital access to the stories worth paying for, subscribe now to IMAGE from just €4.99 a month

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