Changing the script: Claire Mooney and Nell Hensey of Pure Divilment Pictures
Changing the script: Claire Mooney and Nell Hensey of Pure Divilment Pictures

Meg Walker

Four expert-approved ways to pay less tax
Four expert-approved ways to pay less tax

Nick Charalambous

This Monkstown home is a serene dream, yet still perfectly suited to the demands of family life
This Monkstown home is a serene dream, yet still perfectly suited to the demands of...

IMAGE Interiors & Living

Crossing: Director Levan Akin on his new film, patriarchy and the importance of family
Crossing: Director Levan Akin on his new film, patriarchy and the importance of family

Sarah Finnan

Weekend Guide: Festivals, exhibitions, and more great events
Weekend Guide: Festivals, exhibitions, and more great events

Sarah Gill

IMAGE staff pick their top skincare products from French beauty brands
IMAGE staff pick their top skincare products from French beauty brands

Edaein OConnell

Inside the former tram ticketing office on the market for €680,000
Inside the former tram ticketing office on the market for €680,000

Sarah Finnan

The rise of teeth gems on the Irish scene
The rise of teeth gems on the Irish scene

Oyindamola Animashaun

Page Turners: ‘The Story Collector’ author Evie Woods
Page Turners: ‘The Story Collector’ author Evie Woods

Sarah Gill

5 foolproof summer ‘fits
5 foolproof summer ‘fits

Sarah Finnan

Image / Agenda / Money
premium
AGENDA

The myth of the frivolous female spender


by Roe McDermott
29th Aug 2023

Women aren’t any more irresponsible or extravagant in their spending than men, but damaging stereotypes persist – and can have negative impacts on women’s financial confidence and income.  

If you’ve been online in the last year, you’ve met the Little Treat Girlie. The Little Treat Girlie is a millennial or Gen Z woman who copes with dystopian nightmare that is our patriarchal capitalistic climate change-riddled society with a series of small indulgences. An overpriced coffee. A new skincare product. A scented candle. Anything that brings a little bit of joy and a small hit of dopamine to get her through the day. What...

You have reached a premium article.

For unlimited digital access to the stories worth paying for, subscribe now to IMAGE from just €4.99 a month
Subscribe