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Image / Agenda / Money
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The myth of the frivolous female spender


by Roe McDermott
29th Aug 2023

Women aren’t any more irresponsible or extravagant in their spending than men, but damaging stereotypes persist – and can have negative impacts on women’s financial confidence and income.  

If you’ve been online in the last year, you’ve met the Little Treat Girlie. The Little Treat Girlie is a millennial or Gen Z woman who copes with dystopian nightmare that is our patriarchal capitalistic climate change-riddled society with a series of small indulgences. An overpriced coffee. A new skincare product. A scented candle. Anything that brings a little bit of joy and a small hit of dopamine to get her through the day. What...

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