FoodSpace is striving for sustainable, revolutionary change both in Ireland and abroad
FoodSpace is striving for sustainable, revolutionary change both in Ireland and abroad

James Gabriel Martin

Flower farmer Maria Ryan shares her garden-inspired favourites
Flower farmer Maria Ryan shares her garden-inspired favourites

Megan Burns

Join us for our Beyond the Awards event: Stories of Success & Impact
Join us for our Beyond the Awards event: Stories of Success & Impact

IMAGE

Irish designer Emily O’Shea on finding inspiration in the joyful and the ordinary
Irish designer Emily O’Shea on finding inspiration in the joyful and the ordinary

Lauren Heskin

The Health Diaries: How the Samsung Galaxy Watch8 supports my recovery
The Health Diaries: How the Samsung Galaxy Watch8 supports my recovery

IMAGE

Inside this 18th-century West Cork castle, owned by the Disney family
Inside this 18th-century West Cork castle, owned by the Disney family

IMAGE

Steven Spielberg’s Disclosure Day comes to cinemas – what to watch this week
Steven Spielberg’s Disclosure Day comes to cinemas – what to watch this week

Edaein OConnell

Clever storage was key to making this Portobello cottage feel bright and welcoming
Clever storage was key to making this Portobello cottage feel bright and welcoming

Megan Burns

Jan Brierton revisits the clubbing euphoria of her past to find remedy on the dancefloor
Jan Brierton revisits the clubbing euphoria of her past to find remedy on the dancefloor

Jan Brierton

IMAGE is 50! Take a look back at our 1976 issues
IMAGE is 50! Take a look back at our 1976 issues

Lauren Heskin

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AGENDA

The Death of the Pre Teen


by Ashley Chadamoyo Makombe
16th Feb 2024

Getty

Sephora ten-year-olds are taking over shops and pre-teen TikTok dance moves are putting even the professionals to shame. But is something lost when you jump straight to adulthood?

Any adult woman who has bravely forgone online shopping and has stepped foot into a shopping centre over the past few months has noticed a stark change in mall demographics. Dubbed the “Sephora Ten Year Olds”, it seems like all the places women over the age of 20 used to shop are now full of late primary/early secondary school aged girls. Long gone are the days of buying Coca Cola lip smacker in Claire’s, dream...

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