How to wrap oddly shaped Christmas gifts, and some common pitfalls to avoid
How to wrap oddly shaped Christmas gifts, and some common pitfalls to avoid

IMAGE

Like Carrie Bradshaw, Nicki Hoyne knows shoes
Like Carrie Bradshaw, Nicki Hoyne knows shoes

Lauren Heskin

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Megan Burns

My Life in Culture: CEO of Dublinia Heather Dowling Wade
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Sarah Finnan

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Michelle Lawlor

3 delicious cocktail recipes to try this festive season
3 delicious cocktail recipes to try this festive season

Megan Burns

Irish stylist Dani Behan talks sartorial finesse and shopping sustainably
Irish stylist Dani Behan talks sartorial finesse and shopping sustainably

Sarah Gill

This West Cork spa and lodge is bringing the outside in in the best way possible
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Sarah Gill

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Melanie Morris

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AGENDA

The Death of the Pre Teen

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by Ashley Chadamoyo Makombe
16th Feb 2024

Getty

Sephora ten-year-olds are taking over shops and pre-teen TikTok dance moves are putting even the professionals to shame. But is something lost when you jump straight to adulthood?

Any adult woman who has bravely forgone online shopping and has stepped foot into a shopping centre over the past few months has noticed a stark change in mall demographics. Dubbed the “Sephora Ten Year Olds”, it seems like all the places women over the age of 20 used to shop are now full of late primary/early secondary school aged girls. Long gone are the days of buying Coca Cola lip smacker in Claire’s, dream...

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