Social Pictures: The grand opening of Chupi’s new flagship Dublin store

On Wednesday 18 October, Chupi opened their brand new sparkling new destination in a premium location on Clarendon Street, just off Grafton Street. Situated in the heart of Dublin’s luxury jewellery district, directly across from Dublin’s Johnston Court, which is known as Diamond Alley.

To celebrate the next decade of Chupi, this 4500 ft.² hybrid retail and studio space is bringing the best of global retail theatre to Dublin. Staying true to Chupi’s roots, the new flagship is situated in the former French Connection unit in 250 year old heritage building Powerscourt Townhouse.

It is a purely commercial retail space encompassing Chupi’s Fine Jewellery, Engagement and Wedding collections. The ground floor unit has 107.86 sqm footage with three street facing windows. The most notable window is a golden arch at the end of diamond alley with a jewel box window exhibiting a piece of Chupi’s sparkling jewellery. The main window displays a montage of everything from the latest Chupi campaign to the beauty of the craftsmanship of products being handmade in Ireland.

The new store stays true to Chupi’s brand aesthetic with design features such as Chupi’s gold monogram proudly above the door and a signature illuminated pink onyx wall in the centre of the store. The light filled space is painted in a soft neutral, cloudy grey colour. The till point is a stand out feature with a suspended pendant from Irish interiors destination Lost Weekend hanging like tiny fireflies above the gold cabinetry. Behind this, a hand crafted mahogany antique cabinet that has 24 drawers with brass handles will be used to store precious pieces and heirlooms ready for collection.

Speaking about this exciting next step in Chupi’s journey, CEO and Creative Director, Chupi Sweetman, said, “We are so excited to open our new flagship this October. In the new location, Chupi customers, old and new, will have the chance to discover and shop the luxury jewellery brand located just off Grafton street. From my spare room to a global brand, after 10 years in business has been a journey. I am thrilled to open our new home.”

Take a look at some social photos from the grand opening through our gallery below…

Photography by Kieran Harnett