by IMAGE
26th Apr 2023
26th Apr 2023
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If perception is reality and reputation is everything, then make no mistake: Public Relations (PR) is one of the most important tools for elevating your business image, reputation and ultimately your bottom line. We’ve spoken to PR expert Gillian Daly, founder of boutique PR consultancy Gillian Daly Communications and an IMAGE Business Club member, to get some insider advice and actionable tips to kickstart your PR journey even if you are managing it yourself.
Whether your agenda is to increase awareness for your product or position yourself as a thought leader and expert in your field, public relations (PR) can be a great way to bolster your public image. As Richard Branson once said: “A good PR story is infinitely more effective than a front page ad”. But why is this? First we need to understand the difference between PR and advertising. To put it simply, PR is earned...
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