Can you ever really be friends with an ex?
Can you ever really be friends with an ex?

Grace McGettigan

Katherine Heigl and Ellen Pompeo: Women are either victims or villains
Katherine Heigl and Ellen Pompeo: Women are either victims or villains

Sarah Finnan

Paying rent is making it hard to save money, how can I get on top of it? 
Paying rent is making it hard to save money, how can I get on top...

IMAGE

‘I told my husband ‘they’ve found something suspicious in my brain, we’re going to have our baby tomorrow night”
‘I told my husband ‘they’ve found something suspicious in my brain, we’re going to have...

Amanda Cassidy

Here’s what’s happening with the Canada wildfires and smoky US skies
Here’s what’s happening with the Canada wildfires and smoky US skies

Sarah Gill

Supper Club: Ed Smith’s Borough Market spiced butterflied mackerel
Supper Club: Ed Smith’s Borough Market spiced butterflied mackerel

Meg Walker

Discovering the joys of weight lifting postpartum
Discovering the joys of weight lifting postpartum

Hannah-Louise Dunne

Unsure where to start with your garden? Why not try this online class?
Unsure where to start with your garden? Why not try this online class?

Megan Burns

Finally! Beautiful and hard-wearing garden furniture for aesthetically-minded people
Finally! Beautiful and hard-wearing garden furniture for aesthetically-minded people

Dominique McMullan

Meet the Cork founder of The Happy Tummy Co, the bakery celebrities are obsessed with
Meet the Cork founder of The Happy Tummy Co, the bakery celebrities are obsessed with

Nathalie Marquez Courtney

Image / Agenda / Business
premium
AGENDA

How to PR your own brand for peak impact


by IMAGE
26th Apr 2023
blank

If perception is reality and reputation is everything, then make no mistake: Public Relations (PR) is one of the most important tools for elevating your business image, reputation and ultimately your bottom line. We’ve spoken to PR expert Gillian Daly, founder of boutique PR consultancy Gillian Daly Communications and an IMAGE Business Club member, to get some insider advice and actionable tips to kickstart your PR journey even if you are managing it yourself.

Whether your agenda is to increase awareness for your product or position yourself as a thought leader and expert in your field, public relations (PR) can be a great way to bolster your public image. As Richard Branson once said: “A good PR story is infinitely more effective than a front page ad”.  But why is this? First we need to understand the difference between PR and advertising. To put it simply, PR is earned...

You have reached a premium article.

For unlimited digital access to the stories worth paying for, subscribe now to IMAGE from just €4.99 a month
Subscribe