Marketing insights for 2024: Is going viral overrated?

“We want to go viral.” Anyone who has ever worked in marketing – be it in-house or freelance – has certainly heard these words when working on marketing strategy with an employer or brand. In today’s online landscape, engagement is currency, and it’s normal that brands want their message – and their products and services – shared far and wide. But have we overestimated the importance of going viral? Snoop Dogg’s recent campaign with Solo...