My Menopause Quest: ‘Managing symptoms can future-proof your health’
My Menopause Quest: ‘Managing symptoms can future-proof your health’

Marlene Wessels

Kylie Minogue and Calvin Harris to headline Electric Picnic 2024
Kylie Minogue and Calvin Harris to headline Electric Picnic 2024

Sarah Finnan

The IFTA winning shows to add to your watch list
The IFTA winning shows to add to your watch list

Sarah Finnan

‘There is such unrest in the world now, I think it’s important to start helping where we can’
‘There is such unrest in the world now, I think it’s important to start helping...

IMAGE

A family mediator breaks down the financial jeopardy of divorce
A family mediator breaks down the financial jeopardy of divorce

Michelle Browne

This sprawling Foxrock home is on the market for €6.75 million
This sprawling Foxrock home is on the market for €6.75 million

Sarah Finnan

This Sandymount home is full of rich colour and clever storage solutions
This Sandymount home is full of rich colour and clever storage solutions

Megan Burns

9 great events happening around Ireland this weekend
9 great events happening around Ireland this weekend

Sarah Gill

Strategies to tackle workplace energy slumps
Strategies to tackle workplace energy slumps

Victoria Stokes

Why don’t women see themselves as leaders, even when they are?
Why don’t women see themselves as leaders, even when they are?

IMAGE

Image / Editorial

The New Barbie Ad Is Inspirational For One Special Reason


By Jeanne Sutton
18th Nov 2015
The New Barbie Ad Is Inspirational For One Special Reason

Barbie gets a consistent bad wrap. Some people lambast her for causing low self-esteem in girls because of her unrealistic body shape. Others find her love for pink encourages young women to associate only stereotypical femininity with being female.

It is only in recent years that Barbie has tried to change her ways. Here’s a recent ad Mattel, the company which creates the doll, released about how her always changing CV encourages young girls to explore their own potential. The video has already racked up 15 million views and is helping the brand re-establish its magic after a few tough economic quarters.

 

Now the brand are going one further, and inviting boys into the empowering dollhouse. The latest Barbie advertisement centres around Moschino Barbie and shows children playing with her – including one very happy boy. Have a watch of the video above and prepare for a goofy grin.