Ireland’s leading preloved fashion pop-up celebrates its first anniversary with its biggest event yet, bringing designer labels and big discounts back to Fade Street.
In a city increasingly attuned to the environmental cost of fast fashion, Reruns has carved out a distinct place in Dublin’s style landscape. This weekend, the pioneering preloved designer sale returns for its fourth pop-up – and its most symbolic yet – marking one year since its debut and more than 5,000 fashion items rescued from potential landfill.
Hosted once again at David Marshall Hair Salon, the three-day event (June 27–29) transforms the central Dublin salon into a curated fashion marketplace, offering up to 90% off luxury and premium labels.
What began as a new concept in sustainable retail has quickly evolved into one of Ireland’s most recognisable fashion resale experiences. Over the past year, Reruns has hosted three sell-out events, collectively diverting thousands of garments from waste streams and reshaping how shoppers engage with designer fashion.
The brand estimates that by extending the life of over 5,000 garments, it may have helped offset up to 15 tonnes of carbon emissions, based on textile reuse benchmarks that suggest significant environmental savings per reused item.
Across the weekend, shoppers can expect a tightly curated selection of designer and premium fashion, spanning womenswear, menswear, childrenswear and homeware. Featured labels include Valentino, Prada, Self-Portrait, Tom Ford and Victoria Beckham. Each piece is sourced to offer a second life to high-quality garments that might otherwise remain unused, making designer fashion significantly more accessible while reducing waste.
Beyond the rails of discounted luxury, Reruns continues to position itself as part of a wider shift towards circular fashion. Industry research suggests that buying preloved clothing can reduce carbon emissions by around 25% compared with purchasing new items, largely due to reduced manufacturing demand and resource use.
The stock is sourced from fashion retailers and corporate partners seeking ethical alternatives to disposing of returned or slightly imperfect goods. This system keeps premium clothing in circulation and out of landfill while maintaining quality and desirability.
Adding to the experience, celebrity stylist and Reruns ambassador Rosalind Lipsett will be present throughout the weekend. Known for her trend-led approach to accessible styling, she will offer guidance to shoppers navigating the racks of designer finds.
In addition to its sustainability mission, Reruns also donates a percentage of ticket sales to Irish charities, reinforcing its commitment to community impact alongside circular retail.
Tickets are priced from €3.99 and are available via Eventbrite.
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