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Image / Style / Fashion
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STYLE

Instagram shopping hauls need a sustainability makeover


by Emily Kielthy
14th Jul 2021

Photo: Getty

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Featuring fast fashion powerhouses on influential platforms is out of sync with the sustainable priorities of generation Instagram.

There’s an Instagram and TikTok trend that sees users unbox large hauls from high street retailers, showing off the glamorous glad rags they’ve ordered online on that given week. In spring, with high streets closed due to Covid regulations, we reached a peak online shopping frenzy, fuelled by boredom and restlessness. With shops now reopening and people finally having something to dress up for this summer, clothing hauls remain centre stage on social media. For...

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