Mary-Kate and Ashley Olsen have given a rare interview about their ‘discreet’ life
Mary-Kate and Ashley Olsen have given a rare interview about their ‘discreet’ life

Holly O'Neill

Harvey Weinstein to be extradited to Los Angeles to face sexual assault charges
Harvey Weinstein to be extradited to Los Angeles to face sexual assault charges

Jennifer McShane

Rob Delaney on grief: ‘I couldn’t believe that my baby had died’
Rob Delaney on grief: ‘I couldn’t believe that my baby had died’

Jennifer McShane

The Spice Girls are releasing a previously unheard track for their 25th anniversary
The Spice Girls are releasing a previously unheard track for their 25th anniversary

Sarah Finnan

Stuck in a life rut and ready for a change? Here’s how to make it happen
Stuck in a life rut and ready for a change? Here’s how to make it...

Niamh Ennis

‘My twin sister had a baby and it’s changed how I feel about motherhood’
‘My twin sister had a baby and it’s changed how I feel about motherhood’

Jennifer McShane

Gucci’s latest interiors collection is a little mystic, a touch retro, and incredibly Gucci
Gucci’s latest interiors collection is a little mystic, a touch retro, and incredibly Gucci

Megan Burns

6 gripping post-#MeToo books made for bedtime reading
6 gripping post-#MeToo books made for bedtime reading

Jennifer McShane

Saoirse Ronan and Paul Mescal to star in sci-fi film
Saoirse Ronan and Paul Mescal to star in sci-fi film

Holly O'Neill

Light, flowy trousers for in-between summer days
Light, flowy trousers for in-between summer days

Megan Burns

Image / Fashion

Taking a sustainable approach to dressing can be as simple as sharing and swapping


by Marie Kelly
12th Sep 2018
blank

My wardrobe isn’t full of sustainable and eco-friendly brands. Why? Because they’re often out of my budget and the variety of styles on offer simply wouldn’t satisfy my day-to-day needs. What my closet is crowded with, however, is items that I love, wear often and will never let go of. I have a grey tunic dress that I bought in H&M in London 19 years ago. I still wear it and always feel great in it. I have a gold brocade Karen Millen coat, also bought in London, 15 years ago, which I last wore back in April and will be pulling out of the wardrobe again any day now as temperatures slowly but surely dip.

I may not always buy sustainable brands, but charity shops and second-hand stores have been part of my shopping routine for the past 20 years. One of my favourite cashmere jumpers was bought in a charity shop, a pair of Levi’s I wear to death in a second-hand shop as well as an exquisite Chloé blouse (turns out this was donated to the store by a lovely, very stylish, acquaintance of mine!). I do regular clear-outs of my wardrobe, and any item that I feel has given me all it can gets donated so that it can make someone else feel as good as it did me over the years.

This Friday, we’re holding a swap shop at IMAGE HQ (keep an eye on Instagram to catch a glimpse of who brought what). Everyone will bring five items, pieces that are in perfect condition but which need a new lease of life courtesy of someone else’s imagination and flair. Isn’t this just as exciting as heading out to the high street? It’s a lot cheaper, much more fun, and the potential to come home with an exciting piece is just as likely as on a Saturday afternoon jaunt around town.

I’m lucky to live with my sister, so although we’re not exactly the same size, we can swap sweaters, coats and shoes comfortably, which means less fast fashion but not fewer fabulous pieces to play around with. A bit of lateral thinking and creative flair is all that’s required to help encourage a more sustainable approach to fashion. The number of eco-friendly brands is growing, and improving in terms of variety and accessibility all the time, so one day perhaps we’ll all be buying from them without having to make a conscious decision to do that.

Until then, don’t underestimate the difference you can make with considered choices about what you buy (pieces that you know you love and that will work for you for many years to come), by exploiting all the fabulous second-hand and charity shops around the country, and finally by looking towards friends and family to share and swap with. You’ll build a more interesting wardrobe if you do.

Also Read

knitted co-ords
FASHION, SHOPPING
All you need is a light sweater: Celebrate an Irish spring with these 5 pastel knitted co-ords

We cannot get enough of knitwear sets at the minute, particular in these ice-cream shades.

By Lauren Heskin

Gucci
FASHION
Gucci celebrates 100 years with a Balenciaga collaboration

After much rumours and speculation about the Gucci and Balenciaga collaboration, we finally saw it at Gucci’s 100th-anniversary show, Gucci Aria.

By Holly O'Neill

blank
FASHION, SHOPPING
Moodboosting fashion to get you through an endless March

Feeling blue? Boost your mood with prints and brights. Have...

By Holly O'Neill

blank
FASHION, IRISH DESIGN
Helen Cody showed us how to make a face mask at home in six simple steps

Helen Cody is one of the most celebrated and recognised...

By IMAGE

wardrobe organiser apps
FASHION
The apps to digitally organise your wardrobe like Cher in Clueless

By Holly O'Neill

summer earrings
FASHION, SHOPPING
Summer earrings to brighten up any outfit

With the weather all over the place, we might not have packed away our jumpers just yet, but these cheerful earrings will add a sunny vibe.

By Megan Burns

H&M X Brock Collection
FASHION
H&M x Brock Collection dreamy new collection drops tomorrow

Our wardrobes are about to get a serious upgrade thanks...

By Sarah Finnan