My Start-Up Story: ‘Timing is such a big thing, I think I was lucky’

After 10 years in the fast-paced world of advertising Sheelin Conlon was working in Singapore when the daily impact of palm oil plantations made her look at life differently. She moved home to Ireland and set up her business, “The Kind”. What began as a Christmas pop-up shop evolved into her successful online store with over 100 brands, the majority of which are small, independent businesses, including skincare, haircare, candles, plastic-free cleaning products as well...