This picturesque West Cork home with separate basement apartment is on the market for €695,000
This picturesque West Cork home with separate basement apartment is on the market for €695,000

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‘The Easter holidays are a fresh kind of hell when you have kids and a job’
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Annutri co-founder and award-winning businesswoman Anita Donoghue on the power of a positive mindset
Annutri co-founder and award-winning businesswoman Anita Donoghue on the power of a positive mindset

IMAGE

This Clontarf home was reconfigured to streamline the layout and maximise its views
This Clontarf home was reconfigured to streamline the layout and maximise its views

Megan Burns

6 classic movies worth watching over Easter
6 classic movies worth watching over Easter

Jennifer McShane

The friend zone: How to navigate finding friends as an adult
The friend zone: How to navigate finding friends as an adult

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Supper Club: Fearne Cotton’s haddock burrito, punchy salsa and homemade guacamole
Supper Club: Fearne Cotton’s haddock burrito, punchy salsa and homemade guacamole

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New life has been breathed into this Victorian Portobello home thanks to a revamp that’s full of personality
New life has been breathed into this Victorian Portobello home thanks to a revamp that’s...

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This rustic four-bedroom home in Westport is on the market for €449,000
This rustic four-bedroom home in Westport is on the market for €449,000

Sarah Finnan

My Career: Archivist at Guinness Eibhlin Colgan
My Career: Archivist at Guinness Eibhlin Colgan

Sarah Finnan

Image / Beauty

Behind The Beauty Blogger: 13 Questions With Sinead Cady


By Jennifer McShane
11th Feb 2016
Behind The Beauty Blogger: 13 Questions With Sinead Cady

Our Business of Beauty Awards are looming ever closer and this week, we’re chatting to each of the faces behind the hugely successful blogs in our Best Irish Beauty Blogger?category. Today, Sinead Cady from themakeupchair.ie?tells us about her blogging journey, beauty idols and more.

1. Why did you start blogging?
I started blogging to help me get a placement in college. I was told I needed to show an interest in make-up and the beauty industry to secure a placement and afterwards, it became my full-time job!

2. What’s your star sign?
I am a proud Sagittarius.

3. Which post has been your most successful?
My post ‘Eye Make-up For Beginners’ has six million views and almost 70 thousand likes!

4. Tell us about your biggest blogging disaster.
When I first started I didn’t know about the various copyright rules, I used popular music in my videos (mostly Britney!). This meant that none those of those videos could be monetised on youtube. We live and learn.

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5. Favourite Instagram filter?
Amaro.

6. Ultimate selfie tip?
Good lighting! Move around to find the best light, whether it is behind you or in front – lighting can completely change the mood of a picture.

7. Which social media platform do you loathe?
Google+ – it’s not user-friendly and kind of useless.

8. Social bad habits which grind your teeth?
Interrupting!

9. Best piece blogging advice you wish you knew when you started out?
You can’t please everyone but helping one person makes it worth it.

10. Who is your beauty idol?
Kate Middleton. She’s so classic.

11. Favourite hot beverage?
Lavender tea.

12. Favourite cool beverage?
Homemade Lemonade.

13. Do you think there is a transparency issue in the Irish blogging community?
I think there used to be, but things are starting to change in the blogger community and this can only lead to a stronger and better connection with bloggers and followers.

To show your love for Sinead?or any other of your beloved glam squad nominated in this years? Business of Beauty Awards, you can vote here. Skip over and make yours count.?

Book your tickets here now to reserve your place at the third?Annual IMAGE Business of Beauty Awards, Sunday, March 20th at 6.30pm in Dublin’s Doubletree by Hilton. We look forward to seeing you there!