This beautiful Georgian residence is on the market for €775,000
This beautiful Georgian residence is on the market for €775,000

Sarah Finnan

Event: Join us for a fun nature hike with Nadia El Ferdaoussi
Event: Join us for a fun nature hike with Nadia El Ferdaoussi

IMAGE

Ask the Doctor: ‘I’ve developed hay fever in adulthood, is it dangerous to rely on antihistamine tablets?’
Ask the Doctor: ‘I’ve developed hay fever in adulthood, is it dangerous to rely on...

Sarah Gill

Women in Sport: Freestyle mogul skier Claire Dooley
Women in Sport: Freestyle mogul skier Claire Dooley

Sarah Gill

School Meals Scheme: Ballymaloe sauces for some children, “beef of unknown origin” for others
School Meals Scheme: Ballymaloe sauces for some children, “beef of unknown origin” for others

Lizzie Gore-Grimes

New season Kardashians and a reality real-estate show – what to watch this week
New season Kardashians and a reality real-estate show – what to watch this week

Sarah Finnan

A narrow Victorian Dublin terrace has become a light-filled space connected to the outdoors
A narrow Victorian Dublin terrace has become a light-filled space connected to the outdoors

Megan Burns

Stylist Eoin Gavin on his favourite fashion finds
Stylist Eoin Gavin on his favourite fashion finds

Sarah Gill

‘My period cycle dominated my life, but then I started acupuncture’
‘My period cycle dominated my life, but then I started acupuncture’

Louise O Sullivan

Meet Dennis Lawless, the winner of the 2024 River Island NCAD Fashion Design Bursary
Meet Dennis Lawless, the winner of the 2024 River Island NCAD Fashion Design Bursary

Ruth O'Connor

mature fashion
premium
STYLE

2021 has finally seen the rise of the mature fashion icon on a global scale


by Rose Mary Roche
07.10.21

From cover star Iris Apfel at 100 to the return of the supers to Fashion Week runways, it seems the couture industry is finally celebrating the incredible style and spending power of the mature woman. We chat to four very stylish women over 50 about their fashion inspiration

Ageism is one of the last “ism”s to go unchallenged and is widely tolerated, especially in relation to women. For decades, the fashion industry has ignored older women. They were the walking dead as far as brands, designers and magazines were concerned: silent, invisible and side-lined because ageing was seen as a disease. Middle-age was judged to be the end of a woman’s attractiveness so older women dressed to blend in or “disappear”. Now however,...

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