Tie-front tops to wear with your favourite jeans
Tie-front tops to wear with your favourite jeans

Sarah Finnan

My Menopause Quest: ‘Managing symptoms can future-proof your health’
My Menopause Quest: ‘Managing symptoms can future-proof your health’

Marlene Wessels

Kylie Minogue and Calvin Harris to headline Electric Picnic 2024
Kylie Minogue and Calvin Harris to headline Electric Picnic 2024

Sarah Finnan

The IFTA winning shows to add to your watch list
The IFTA winning shows to add to your watch list

Sarah Finnan

‘There is such unrest in the world now, I think it’s important to start helping where we can’
‘There is such unrest in the world now, I think it’s important to start helping...

IMAGE

A family mediator breaks down the financial jeopardy of divorce
A family mediator breaks down the financial jeopardy of divorce

Michelle Browne

This sprawling Foxrock home is on the market for €6.75 million
This sprawling Foxrock home is on the market for €6.75 million

Sarah Finnan

This Sandymount home is full of rich colour and clever storage solutions
This Sandymount home is full of rich colour and clever storage solutions

Megan Burns

9 great events happening around Ireland this weekend
9 great events happening around Ireland this weekend

Sarah Gill

Strategies to tackle workplace energy slumps
Strategies to tackle workplace energy slumps

Victoria Stokes

mature fashion
premium
STYLE

2021 has finally seen the rise of the mature fashion icon on a global scale


by Rose Mary Roche
07.10.21

From cover star Iris Apfel at 100 to the return of the supers to Fashion Week runways, it seems the couture industry is finally celebrating the incredible style and spending power of the mature woman. We chat to four very stylish women over 50 about their fashion inspiration

Ageism is one of the last “ism”s to go unchallenged and is widely tolerated, especially in relation to women. For decades, the fashion industry has ignored older women. They were the walking dead as far as brands, designers and magazines were concerned: silent, invisible and side-lined because ageing was seen as a disease. Middle-age was judged to be the end of a woman’s attractiveness so older women dressed to blend in or “disappear”. Now however,...

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