Four generations of women on their go-to health essentials for spring
Four generations of women on their go-to health essentials for spring

IMAGE

This new three-step nail care system will strengthen and protect your natural nail
This new three-step nail care system will strengthen and protect your natural nail

Edaein OConnell

Irish milliner Philip Treacy on the craft of millinery, Boy George and the power of fashion
Irish milliner Philip Treacy on the craft of millinery, Boy George and the power of...

Ruth O'Connor

‘I built this for my daughter’ – The physio redesigning sportswear for women
‘I built this for my daughter’ – The physio redesigning sportswear for women

Edaein OConnell

Real Weddings: Ambre and David’s gorgeous Dublin City Hall celebration
Real Weddings: Ambre and David’s gorgeous Dublin City Hall celebration

Shayna Healy

This Victorian home is complete with an all-weather tennis court and an indoor swimming pool
This Victorian home is complete with an all-weather tennis court and an indoor swimming pool

IMAGE

Page Turners: ‘Frida Slattery As Herself’ author Ana Kinsella
Page Turners: ‘Frida Slattery As Herself’ author Ana Kinsella

Sarah Gill

The ceramic artist making up part of the new permanent galleries in the National Museum of Ireland
The ceramic artist making up part of the new permanent galleries in the National Museum...

IMAGE

Founder of Scandi brand AKIND Anna Wallander talks sustainable, zero-waste jewellery
Founder of Scandi brand AKIND Anna Wallander talks sustainable, zero-waste jewellery

Sarah Gill

Ryan Donaldson: ‘It takes a village to raise a play’
Ryan Donaldson: ‘It takes a village to raise a play’

Sarah Gill

mature fashion
Image / Style / Off The Cuff

JLE

premium
STYLE

2021 has finally seen the rise of the mature fashion icon on a global scale


by Rose Mary Roche
07.10.21

From cover star Iris Apfel at 100 to the return of the supers to Fashion Week runways, it seems the couture industry is finally celebrating the incredible style and spending power of the mature woman. We chat to four very stylish women over 50 about their fashion inspiration

Ageism is one of the last “ism”s to go unchallenged and is widely tolerated, especially in relation to women. For decades, the fashion industry has ignored older women. They were the walking dead as far as brands, designers and magazines were concerned: silent, invisible and side-lined because ageing was seen as a disease. Middle-age was judged to be the end of a woman’s attractiveness so older women dressed to blend in or “disappear”. Now however,...

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