Wellness Diaries: Photographer and Duine founder Julia Dunin
Wellness Diaries: Photographer and Duine founder Julia Dunin

Julia Dunin

Smart holiday buys: The basics you’ll wear all summer long
Smart holiday buys: The basics you’ll wear all summer long

Sarah Finnan

A sheltered patio area with incredible views is the crown jewel of this Waterford home
A sheltered patio area with incredible views is the crown jewel of this Waterford home

Sarah Finnan

The male loneliness epidemic and why women are still carrying the emotional load
The male loneliness epidemic and why women are still carrying the emotional load

Roe McDermott

Join our networking event: ‘Word Up: Why Communication is Key’
Join our networking event: ‘Word Up: Why Communication is Key’

Shayna Sappington

Join our networking event: ‘Word Up: Why Communication is Key’
Join our networking event: ‘Word Up: Why Communication is Key’

IMAGE

WIN a year’s subscription to Ahimsa Yoga’s online library worth €360
WIN a year’s subscription to Ahimsa Yoga’s online library worth €360

IMAGE

The Irish design handbags we’re loving lately
The Irish design handbags we’re loving lately

Sarah Gill

Seth Rogen’s new show and a Nicole Kidman thriller – what to watch this week
Seth Rogen’s new show and a Nicole Kidman thriller – what to watch this week

Sarah Finnan

Aisling Kelly Hunter of Sligo Oyster Experience shares her life in food
Aisling Kelly Hunter of Sligo Oyster Experience shares her life in food

Sarah Gill

mature fashion
premium
STYLE

2021 has finally seen the rise of the mature fashion icon on a global scale


by Rose Mary Roche
07.10.21

From cover star Iris Apfel at 100 to the return of the supers to Fashion Week runways, it seems the couture industry is finally celebrating the incredible style and spending power of the mature woman. We chat to four very stylish women over 50 about their fashion inspiration

Ageism is one of the last “ism”s to go unchallenged and is widely tolerated, especially in relation to women. For decades, the fashion industry has ignored older women. They were the walking dead as far as brands, designers and magazines were concerned: silent, invisible and side-lined because ageing was seen as a disease. Middle-age was judged to be the end of a woman’s attractiveness so older women dressed to blend in or “disappear”. Now however,...

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