Loot: The Dublin concept store on how to shop vintage in Ireland
Loot: The Dublin concept store on how to shop vintage in Ireland

Katie-Ruby Robinson

Five binge-worthy miniseries to stream this weekend
Five binge-worthy miniseries to stream this weekend

Sarah Gill

8 inspiring quotes from the IMAGE PwC Businesswoman of the Year Awards 2022
8 inspiring quotes from the IMAGE PwC Businesswoman of the Year Awards 2022

IMAGE

I went behind the scenes of the ‘Derry Girls’ season 3 premiere
I went behind the scenes of the ‘Derry Girls’ season 3 premiere

Sarah Finnan

Tried & Tested: An honest review of a wardrobe detox (from a self-confessed clothes hoarder)
Tried & Tested: An honest review of a wardrobe detox (from a self-confessed clothes hoarder)

Sarah Finnan

Forget Bieber v Gomez, we should be lifting women up, not tearing them down
Forget Bieber v Gomez, we should be lifting women up, not tearing them down

Sarah Finnan

Supper Club: Peanut soba noodle salad
Supper Club: Peanut soba noodle salad

Meg Walker

Weekend Guide: From indoor markets to whiskey festivals, here’s what’s happening around Ireland
Weekend Guide: From indoor markets to whiskey festivals, here’s what’s happening around Ireland

Sarah Gill

Fashion Fix: The return of the three-piece suit 
Fashion Fix: The return of the three-piece suit 

Sarah Finnan

Seven minutes with the powerhouse that is Emily Watson
Seven minutes with the powerhouse that is Emily Watson

Sarah Gill

mature fashion
premium
STYLE

2021 has finally seen the rise of the mature fashion icon on a global scale


by Rose Mary Roche
07.10.21

From cover star Iris Apfel at 100 to the return of the supers to Fashion Week runways, it seems the couture industry is finally celebrating the incredible style and spending power of the mature woman. We chat to four very stylish women over 50 about their fashion inspiration

Ageism is one of the last “ism”s to go unchallenged and is widely tolerated, especially in relation to women. For decades, the fashion industry has ignored older women. They were the walking dead as far as brands, designers and magazines were concerned: silent, invisible and side-lined because ageing was seen as a disease. Middle-age was judged to be the end of a woman’s attractiveness so older women dressed to blend in or “disappear”. Now however,...

You have reached a premium article.

For unlimited digital access to the stories worth paying for, subscribe now to IMAGE from just €4.99 a month
Subscribe