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WIN a €500 voucher for Laser + Skin Clinics
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‘Softer and smoother’ – Team IMAGE review the Cocoa Brown Hair Hero range
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Driving Force: Meet Laura Chabal and Kevin O’Donnell, the culinary visionaries behind Comet
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Inside this €10 million 19th-century villa overlooking Killiney Bay
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Roz Purcell’s wedding dress designer Sasha Donnellan shares what shaped the iconic design
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mature fashion
Image / Style / Off The Cuff

JLE

premium
STYLE

2021 has finally seen the rise of the mature fashion icon on a global scale


by Rose Mary Roche
07.10.21

From cover star Iris Apfel at 100 to the return of the supers to Fashion Week runways, it seems the couture industry is finally celebrating the incredible style and spending power of the mature woman. We chat to four very stylish women over 50 about their fashion inspiration

Ageism is one of the last “ism”s to go unchallenged and is widely tolerated, especially in relation to women. For decades, the fashion industry has ignored older women. They were the walking dead as far as brands, designers and magazines were concerned: silent, invisible and side-lined because ageing was seen as a disease. Middle-age was judged to be the end of a woman’s attractiveness so older women dressed to blend in or “disappear”. Now however,...

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