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Announcing the shortlist for the IMAGE PwC Businesswoman of the Year Awards 2026

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IMAGE staffer Hannah Stapleton shares her ‘little bites of pleasure’
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Join us for ‘In Full Bloom’: Spring into Style on Your Own Terms

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Strong woman syndrome: Are you carrying the weight of invisible labour?


by Victoria Stokes
08th Apr 2022

‘You can have it all as a woman’. The phrase that was designed to empower women has become an ideal that puts undue pressure on our shoulders to ‘do it all’. It’s leaving many of us feeling burned out, unsupported and frazzled.

‘You can have it all’. It was Cosmopolitan editor Helen Gurley Brown who first introduced women around the world to this concept in 1982 in her book Having It All: Love, Success, Money (Even If You’re Starting With Nothing). Designed to empower women everywhere to succeed in all areas of their lives, it has instead become an ideal that puts undue pressure on our shoulders. We’re carrying an invisible load, responsible not only for daily...

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