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Image / Living / Culture

Here’s how colour physically, psychologically and emotionally affects us


By Sarah Gill
25th Oct 2023
Here’s how colour physically, psychologically and emotionally affects us

Ever wondered why certain colours evoke certain feelings? Here, we share an extract from Noah Goldhirsh’s The Power of Colors that will help shed some light…

Noah Goldhirsh has been a therapist, senior lecturer and developer of healing methods in Alternative Medicine for over 33 years. She began to study and practise Alternative Medicine as a young woman, combining several methods of healing: Colour Therapy, Reiki, Bach Flower Remedy, Native American medicine, Channelling and Feng Shui, to name but a few. She lives and practises in Israel, but has clients worldwide who benefit from her unique mix of skills and insights.

With over 30 years of experience as a natural healer, Noah has compiled all her fascinating knowledge into three helpful handbooks that enable anyone to explore the natural healing that is all around us, if only we knew how to harness nature’s power and its universal messages.

Noah aims to fill readers with empowerment and simple tips and tricks. For example: did you know that painting your bedroom blue can help with sleep problems, how cats remind us to put ourselves first and how flower remedies have proven particularly effective as a supplementary treatment for children and adolescents who suffer from problems such as: fear and anxiety, attention-deficit disorder (ADHD), eating disorders and social difficulties?

In The Power of Colors, Noah helps her readers discover the path to self-healing and personal transformation through colour, giving fascinating insight into the world of diagnosis through Colour Therapy, energy work and spiritual healing according to a spectrum of colours.

Below is an extract from the book that focuses in on the colour yellow…

The Power of Colours

The sun appears to be yellow and so we attribute the color yellow to light, openness, warmth and love. This color appears in nature in the feathers of chicks, the fur of kittens and puppies, and some infants and young children have yellow hair. The color yellow reinforces in us the desire to love someone, protect and look after them.

Women who dye their hair a yellow-blond color immediately notice a difference in their feelings and in the environment’s attitude to them; research shows that blonde women receive preferential treatment and are considered naïve and very attractive, but they’re also perceived as childish, dependent and lacking in knowledge or opinions of their own, and they’re often regarded as younger than their age.

The color yellow boosts the intellect, and research has found that writing on yellow paper increases concentration and creativity, and that yellow markers help emphasize and remember words and sentences.

The color yellow particularly impacts the nerves, muscles and digestive system, and excessive use of yellow should be avoided by people suffering from nervous and mental complaints. We attribute happiness to the color yellow and in China it is considered an imperial hue related to cheerfulness and children.

The appropriate use of yellow has a warm and pleasant effect and painting houses a yellowish shade introduces an earth element. It is usually preferable to choose a pale or pastel shade of yellow because these shades transmit the energy of yellow in the pleasantest, most soothing way. When dark buildings are painted a warm yellow, they become light, warm, open and inviting.

This color affects our digestive system. In the West, we often consume the color yellow artificially in food, for instance, various kinds of snacks. Excessive consumption of the artificial color yellow could cause problems regarding attention and concentration, hyperactivity, etc.

’The Power of Colors’ is one of three books from the trilogy of ‘The Power of Alternative Medicine’ by Noah Goldhirsh, published by Hammersmith Books.