Following the unsettling news that Glamour Magazine has reduced its print run to just two issues a year, it’s never been clearer that the online world is raging war on print. Even as I type this, I’m tempted to check my updates on my phone and doubt I’ll be able to resist at least one sneaky scroll, such is the addictive nature of online. As we try to comprehend the digital age and its impact on our lives, I believe, more than ever, the printed word is a precious commodity worth protecting. That’s not to say I’m not Team Progress. I am. I start and end most of my days with Instagram. I have gotten better about not avoiding the automated tills in supermarkets and can’t remember the last time I walked into a bricks-and-mortar bank. I’ve found story leads, lasting connections and a whole army of like-minded people through the wonderful world of the internet, and while my job has become more fast-paced, the opportunities and potential to reach wider audiences has never been greater, giving our work more meaning. The way digital media has challenged my industry and pushed us all to be more creative is truly energising.
Sartorially speaking, we see a lot of images on social media, and take inspiration from the riot of colours, the attitude of the women wearing them, and the eye-catching, stop-you-in-your-scrolling-tracks objects of fashion desire. But few of these images stay with you after you put the phone away. In print, we get to redress this balance and create breathtaking editorials that will linger in your subconscious long after the next smartphone upgrade.
This issue, to celebrate our website image.ie undergoing a makeover of sorts, we decided to look at some of the positive impacts the online world is having on Irish women and how we can harness all this change for good. Nathalie Marquez Courtney interviews five successful businesswomen who have used online platforms to disrupt their respective industries and are controlling the change from the ground up, while Edel Corrigan talks to the women who have elevated their careers into a digital space. If their stories don’t convince you of how bright the future can be, I don’t know what will.
Until next issue,
IMAGE November 2017