This picturesque West Cork home with separate basement apartment is on the market for €695,000
This picturesque West Cork home with separate basement apartment is on the market for €695,000

Sarah Finnan

‘The Easter holidays are a fresh kind of hell when you have kids and a job’
‘The Easter holidays are a fresh kind of hell when you have kids and a...

Dominique McMullan

Annutri co-founder and award-winning businesswoman Anita Donoghue on the power of a positive mindset
Annutri co-founder and award-winning businesswoman Anita Donoghue on the power of a positive mindset

IMAGE

This Clontarf home was reconfigured to streamline the layout and maximise its views
This Clontarf home was reconfigured to streamline the layout and maximise its views

Megan Burns

6 classic movies worth watching over Easter
6 classic movies worth watching over Easter

Jennifer McShane

The friend zone: How to navigate finding friends as an adult
The friend zone: How to navigate finding friends as an adult

Sarah Gill

Supper Club: Fearne Cotton’s haddock burrito, punchy salsa and homemade guacamole
Supper Club: Fearne Cotton’s haddock burrito, punchy salsa and homemade guacamole

Meg Walker

New life has been breathed into this Victorian Portobello home thanks to a revamp that’s full of personality
New life has been breathed into this Victorian Portobello home thanks to a revamp that’s...

Megan Burns

This rustic four-bedroom home in Westport is on the market for €449,000
This rustic four-bedroom home in Westport is on the market for €449,000

Sarah Finnan

My Career: Archivist at Guinness Eibhlin Colgan
My Career: Archivist at Guinness Eibhlin Colgan

Sarah Finnan

Image / Editorial

This Ad Imagines A World Where Female Scientists Are Treated Like Celebrities


By Niamh ODonoghue
15th Feb 2017
This Ad Imagines A World Where Female Scientists Are Treated Like Celebrities

Imagine living in a?world where female scientists were treated the same as movie stars, models, socialites, and social media stars…


That’s what?American multinational corporation General electric (GE) is asking in their latest public campaign to encourage women to apply for scientific jobs. The video, which was published last week, imagines the first woman to win the National Medal of Science in Engineering?Millie Dresselhaus as the nation’s most sought-after’star. The heartwarming video shows excited children dressed up as their hero Millie (aka the?queen of carbon science), an abundance of babies named after her, crowds gathered to attend lectures, and even a Millie emoji (far better than Kimoji’s?in our opinion).

The ad is part of GE’s newest campaign to hire and train more women, and the company has’set?a goal of helping over 20,000 women?in STEM roles by 2020 and obtaining 50:50 representation for all our technical entry-level and development programs.

In a statement, GE said the video is a way to promote and highlight gender imbalance within the science and technology sectors, and that for GE, the future is most definitely female. “We know that a company that works to change the world, should reflect the world. That is how we will balance the equation”.

The ad’s description on their Youtube channel sums up their ethos perfectly: At GE, we’re not just imagining a world where brilliant women are the stars – we’re helping create it. Take a minute to watch the video below.

https://www.youtube.com/watch?v=sQ6_fOX7ITQ