How a group of women began rowing on Galway’s River Corrib to aid their recovery from breast cancer
How a group of women began rowing on Galway’s River Corrib to aid their recovery...

IMAGE

‘We almost died’: Gwyneth Paltrow on her 2 very traumatic childbirth experiences
‘We almost died’: Gwyneth Paltrow on her 2 very traumatic childbirth experiences

Sarah Finnan

Susan Jane White’s super-simple, healthy(ish) brownies
Susan Jane White’s super-simple, healthy(ish) brownies

Meg Walker

US ‘Office’ star BJ Novak’s response to discovering he’s an international catalog model gives us big Ryan the temp energy
US ‘Office’ star BJ Novak’s response to discovering he’s an international catalog model gives us...

Sarah Finnan

Missed our Business Summit? Watch the Sessions on-demand here
Missed our Business Summit? Watch the Sessions on-demand here

IMAGE

Here’s everything we know about Adele’s upcoming album
Here’s everything we know about Adele’s upcoming album

Megan Burns

Our picks from Rowen & Wren’s predictably dreamy new collection
Our picks from Rowen & Wren’s predictably dreamy new collection

Megan Burns

If you think Meghan and Harry had it bad, just wait till you hear about Japan’s Princess Mako
If you think Meghan and Harry had it bad, just wait till you hear about...

Sarah Finnan

Take a tour of this tranquil Scandi-inspired Kinsale home
Take a tour of this tranquil Scandi-inspired Kinsale home

Megan Burns

‘I had a lot of anger and resentment towards how my treatment of my eating disorder was handled’: Evanna Lynch on the cathartic nature of writing her memoir
‘I had a lot of anger and resentment towards how my treatment of my eating...

Meg Walker

Image / Editorial

The Start-Up Diaries


by IMAGE
28th Jan 2014
The Start-Up Diaries

Do you know what these letters mean – MVP, CAC, LTV? Good for you if you do. If asked that question two years ago I would have suggested: a) Morse Code b) Freemason’s titles or c) an entirely new form of gibberish.? A year ago, I still wouldn’t have been able to answer. However, I would be able to sprinkle them into conversation with seeming authority. And now today, I can reel them off with my eyes closed, standing on my head – Minimum Viable Product, Cost of Acquiring a Customer, Lifetime Value. The last two years have been a tornado of sales pitches, work-appropriate dresses, customer acquisition and animal print IPad cases. It was two years ago since the Mc Ginn sisters made the brave and bonkers decision to quit their full-time jobs (the security! the wages!) and hatch together a business of sorts. Giddy with enthusiasm and naivet?, we fashioned together what we thought was a business plan explaining our aim to take over the world. Somebody, somewhere took a chance (pity?) on us and decided to give us an opportunity to enter the Irish ‘start-up? scene.

For those of you unaware, the Irish start-up-scene is a collision of business entrepreneurs, fast-moving technology and weird and wonderful ideas. We went from fashion blogging in our bedrooms into a business programme that nurtures start-up talent through mentoring, seed-funding and investor pitching. We rocked up on day one in our heels and our wowzer trousers and our statement jewellery and were confronted with a sea of men wearing matching jeans and shirts talking about how they were going to build the next great Dropbox or Facebook. We nearly trotted right out of there. But we persevered and got to know these men in their jeans and their new language and we ended up on a journey that took us through two businesses, right to this point – about to launch a new piece of technology that we hope will disrupt the online shopping model. A two-year crash-course in real-life business. We won awards, we broke barriers, we got rejected, we got rejected again, we cried (yes we cried – in the office), we froze in front of audiences, we did outstanding sales pitches, we hired people, we managed people, we almost quit and then really almost quit and we kept going and we’re here. We’re still here. We’re still here and we know all the business jargon that counts. And we’re more determined than ever. This is going to be the first column of what we hope will be a fun and educative piece about OPSH and the Mc Ginn Sister’s journey through a fashionable business life.

Jennie McGinn @jenniemcginn

Photo by Anthony Woods

Also Read

The Start-Up Diaries
EDITORIAL
5 houseplants we guarantee you can keep alive

For those who buy houseplants with the best of intentions and end up killing them, here’s a selection you’ll be...

By Hannah Hillyer

The Start-Up Diaries
EDITORIAL
‘Meghan is right. Working mothers do have to choose between being present or being paid

Not everyone was happy about the Duchess of Sussex getting involved in US politics. But her letter on behalf of...

By Amanda Cassidy

The Start-Up Diaries
EDITORIAL
This spatchcock chicken recipe will make your weekend

This is a great way to get a juicy roast chicken, bursting with flavour.     Bord Bia’s Spatchcock Chicken...

By Meg Walker

The Start-Up Diaries
EDITORIAL
8 easy ways to keep your brain healthy that you can do right now

Your brain health is just as important as that of the rest of your body, says psychologist and neuroscientist Dr...

By IMAGE

The Start-Up Diaries
EDITORIAL
Attending multiple weddings this year? How to save money as a guest

These days, going to a wedding is the equivalent of going on a short holiday in terms of cost. From...

By Jennifer McShane

The Start-Up Diaries
EDITORIAL
Trinity Tales: ‘Front Square was her garden, and the city was her playground’

Annie Gatling, now Colleran, knew Trinity College was for her when she saw Front Gate from the top storey of...

By Amanda Cassidy

The Start-Up Diaries
EDITORIAL
How to limit drips and brush strokes while painting kitchen cabinets

Painting kitchen cabinets can be transformative and can be achieved relatively low-cost, but you need the right equipment, and a lot of...

By Amanda Kavanagh