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Image / Editorial

Social pics: Smartwater marks its arrival to the Irish market


by Niamh ODonoghue
15th Oct 2018

Tanya Grimson and Conor Merriman at the launch of Smartwater which was held at the Ivy .photo Kieran Harnett no repro fee

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Smart and stylish Smartwater fans including Joanna Cooper, Gordon D’Arcy, Caroline Foran, Emma Manley and a host of others gathered in The Ivy, Dawson Street on Wednesday 10th of October to celebrate the arrival of premium water brand Smartwater to the Irish market.

The exclusive event hosted thirty of Ireland’s smartest guests who enjoyed a lunch-time gathering and panel discussion created to celebrate and inspire audiences. Smartwater took the opportunity to launch the new campaign smart means more, created to celebrate and inspire the sharing of smart stories of style and substance across Ireland. Guests on the day included Joanna Cooper, Gordon D’Arcy, Caroline Foran, Emma Manley, Aoife Walsh, Marissa Carter, Louise Cooney, Michele McGrath, Kelly Horrigan, Tanya Grimson, Niamh O’Donoghue, Megan Cassidy, Lawson Mpame and Dearbhla Toal.

Launching in Ireland for the first time, Smartwater is made from spring water which is vapour-distilled before electrolytes are added. It has a distinctive, crisp, clean taste. Smart means more is a platform created to celebrate and inspire the impactful smart stories of style and substance across Ireland. Smartwater’s smart means more campaign encourages positive conversation and celebration of people’s proudest moments and/or moments of style and substance.