Ouai x Byredo is back with more scented haircare
Ouai x Byredo is back with more scented haircare

Holly O'Neill

This recently renovated Ranelagh home is on the market for €1.25 million
This recently renovated Ranelagh home is on the market for €1.25 million

Megan Burns

Considering getting hitched at home? Two couples on their at-home weddings
Considering getting hitched at home? Two couples on their at-home weddings

Lizzie Gore-Grimes

With soon-to-be-three salons, a beauty brand and a little one at home, Kate Verling of Mink Hand and Foot Spa on mastering multitasking
With soon-to-be-three salons, a beauty brand and a little one at home, Kate Verling of...

Lauren Heskin

Organising a hen party? These are the 18 essential dos and don’ts for bridesmaids
Organising a hen party? These are the 18 essential dos and don’ts for bridesmaids

Geraldine Carton

Travelling with kids: what you need to know before going away this summer
Travelling with kids: what you need to know before going away this summer

Sarah Finnan

Try this crispy elderflower cocktail this bank holiday weekend
Try this crispy elderflower cocktail this bank holiday weekend

Holly O'Neill

What to do when your boss is a bully
What to do when your boss is a bully

Colette Sexton

Filming has begun on the TV adaptation of Graham Norton’s debut novel down in West Cork
Filming has begun on the TV adaptation of Graham Norton’s debut novel down in West...

Sarah Finnan

8 engrossing Netflix picks worth starting this long weekend
8 engrossing Netflix picks worth starting this long weekend

Jennifer McShane

Image / Editorial

Princess of Norway announces decision to drop her royal title


by Jennifer McShane
10th Aug 2019
blank

With many questions raised about royals using their background and privilege to champion causes that might be outside their remit, the Princess of Norway, Märtha Louise of Norway, member of the Norwegian royal family, has announced she is eschewing her royal title for her work and apparent influencing duties.

Earlier this year, the princess was criticised for exploiting her status for business purposes when she and boyfriend Shaman Durek Verrett hosted a speaking tour in Norway called “The Princess and the Shaman”, promising to take attendees “on a self-discovery into wisdoms to reveal to you your divine self-activated”.

Now, the royal has now made an announcement via Instagram that she is giving up her public “princess” title, unless officially representing the Norwegian royal family, or in a private setting, according to various reports. 

“The fact that I used Princess in the title of my tour, I have said before that I am very sorry, and I still stand by that,” she wrote. “It was a mistake and I understand that it provokes when the princess title is used this way. The discussions are something I have taken seriously, and in collaboration with my family we have found that it is best that we make some changes.

“From now on I will not use my princess title in a commercial context. That is, in all commercial contexts, I only use Märtha Louise.” She has since posted about an upcoming spirituality webinar she will host.


Indeed, to have a royal title comes with weighted responsibility and some do welcome the option to forgo one, with a hope of a more normal life experience – even while being born into royalty themselves. Princess Anne’s daughter, Zara Tindall, told the press a few years ago how thankful she was for her title-less existence, saying: “I’m very lucky that both my parents decided to not use the title, and we grew up and did all the things that gave us the opportunity to do.”

Perhaps this is also why Prince Harry and Meghan Markle were content that their son Archie would go without the same – he surely could have had one if both parents had wanted it.

More and more royals are dipping into social media, but generally, whether or not a royal does, is hugely dependant on rank. Both Princes of Wales nor Kate Middleton or Meghan Markle can use social media, for example, and should a royal do so, it cannot be outside their royal duties – not if they have a title.

This news is a step towards a more modern ‘woke’ monarchy and a dip in strict royal protocol, but how likely it is to be emulated by other royal families is anyone’s guess.

Main photograph: @vaninaswchindt

Also Read

blank
EDITORIAL
‘Totally allowed but totally shouldn’t: Welcome to the Great Irish Pandemic Paradox’

In a time when cool heads are needed – it’s more than the current heatwave that’s melting minds, writes Amanda...

By Amanda Cassidy

audiobooks
EDITORIAL
6 brilliant audiobooks worth listening to during lockdown

Six great audiobooks to listen to in lockdown. It took me ages to come around to the idea of audiobooks....

By Jennifer McShane

house for sale in Rathmines
EDITORIAL
This beautifully finished end of terrace on Rathmines Road is on the market for just over the million mark

Built around 1860, the Victorian house for sale in Rathmines has all of the period features you would expect with...

By Lauren Heskin

blank
AGENDA, EDITORIAL
No, the Olympics haven’t given athletes ‘anti-sex’ cardboard beds

Despite some media coverage, the beds are actually focused on sustainability as opposed to intimacy restrictions. Recently, distance runner Paul...

By Jennifer McShane

Britta Baranowsky The Flowerfield
EDITORIAL
Happy World Bee Day: These are the best bee-friendly flowers to plant right now

Attracting bees to your outdoor patch is a cinch, with a little forward-planning. We speak to two flower growers in...

By Amanda Kavanagh

Keith-_-Tara_130_Web Shantanu Starick painting kitchen cabinets
EDITORIAL
How to limit drips and brush strokes while painting kitchen cabinets

Painting kitchen cabinets can be transformative and can be achieved relatively low-cost, but you need the right equipment, and a lot of...

By Amanda Kavanagh

blank
EDITORIAL
Emerging after the pandemic: ‘There’s an awkwardness to my interactions, like I’ve forgotten how to socialise’

In just a few months, human contact became one of the most feared gestures. Being around people we loved was...

By Amanda Cassidy