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Image / Editorial

Nike Russia Releases Powerful Ad That Totally Redefines What Girls Are Made Of


by Niamh ODonoghue
09th Mar 2017
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…And it’s definitely not marmalade and gossip.

From athletic doping scandals, legalising domestic violence, and ongoing political turmoil, Russia has crossed the controversy line a lot this year already (and it’s still only March). But with the help of Nike, Russian women are determined to prove they’re made of more.

The ad shows a beautiful young Russian?girl singing a well known Russian folk song to a large crowd in an auditorium. The song is, essentially, an old-fashion sonnet declaring that little girls are made up of things like “flowers”, “gossip”, and “marmalade”, and is a gentle reminder why feminism is important in modern life.

The audience – old oligarchs and their wives – smile pleasantly at the little girl’s?gentle words, before well-known Russian female athletes appear before the little girl’s eyes, giving her confidence to rise above age-old ideals about what women ought to do and look like. The little girls tune quickly turns from “flowers and gossip” to “self-dedication”, “presence of grace” “bravery”, and “skill”.

The ad closes with the little girl getting ready to score the final goal in a soccer match, and the look of determination and passion in her sweet face is the motivation we all need today. We got this, girls.

See the full ad below.

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