The Irish fashion set on their ride or die denim
The Irish fashion set on their ride or die denim

Freya Drohan

It turns out friends are as important as exercise for your health
It turns out friends are as important as exercise for your health

Amanda Cassidy

This Monkstown home with sea views is on the market for €1.75 million
This Monkstown home with sea views is on the market for €1.75 million

Megan Burns

Simple ways to turn your bedroom into a sleep sanctuary
Simple ways to turn your bedroom into a sleep sanctuary

Megan Burns

13 original Netflix picks you may have missed
13 original Netflix picks you may have missed

Jennifer McShane

A beginner’s guide to journaling: Everything you’ve ever wanted to know about the self-care ritual
A beginner’s guide to journaling: Everything you’ve ever wanted to know about the self-care ritual

Sarah Finnan

This Sandymount extension transformed the space, but didn’t even need planning permission
This Sandymount extension transformed the space, but didn’t even need planning permission

Megan Burns

Looking for a treat to cosy up with? Try this ultimate millionaire’s shortbread recipe
Looking for a treat to cosy up with? Try this ultimate millionaire’s shortbread recipe

Meg Walker

Black lipstick: Here’s how to pull it off
Black lipstick: Here’s how to pull it off

Jennifer McShane

‘Meghan is right. Working mothers do have to choose between being present or being paid
‘Meghan is right. Working mothers do have to choose between being present or being paid

Amanda Cassidy

Image / Editorial

Mermaid Toast And The Rise Of Camera Cuisine


by Holly O'Neill
21st Mar 2017
Mermaid Toast And The Rise Of Camera Cuisine

I wanna be where the food trends aren’t.


The Internet is responsible for some crazy things.

In a world where anything remotely healthy but more importantly aesthetic enough to be Instagrammed in a Nutribullet or as a topping on overnight oats is a ‘superfood’ and where you’d be hard pushed to not have one fitfam friend, at?the epicentre of it all, rising like a phoenix from the ashes of fake news and Kardashians is an Internet persona who, with the right amount of filters and followers, made a career as a ‘Food Stylist’ and is bringing the whole world frothing at the mouth over a food trend that is now being known as – #MermaidToast.

Your eyes might be happier than your stomach. Mermaid toast is made from all natural ingredients and dyes and uses cream cheese, food colouring, gold leaf and hashtag magic to bring you what was once cheese on toast.

A post shared by Adeline Waugh (@vibrantandpure) on

26 year old food stylist Adeline Waugh used ?a variety of blue-green algae powders and liquids mixed with almond milk cream cheese to create this ocean inspired toast?, which may not sound appetising, but you know, algae is rich in magnesium and iron.

This is not a new phenomenon. We have also had #UnicornToast.

It’s not fair to blame Adeline for the warped culture of social media – she’s come under some fire and really, she’s just doing her job, and quite well by today’s standards – she’s got 47.5k followers on Instagram.

47.5k people who give a mermaid about how she organises berries. And organic, gluten-free, sugar-free, vegan, paleo and whatever-else-we’re-supposed-to-be-free-from sweet potatoes and avocados.

On a side note, do you think of our collective affinity for mythical creatures like unicorns and mermaids is from the lack of a divine and mystical nature in our animalistic culture? Then we bastardized that too and plastered unicorns and mermaids on phone cases and make up bags and then we paved paradise and put up a parking lot? Hey, lemme know in the comments below.

But sure look, isn’t mermaid toast just another way to engage in social media comparison culture, with an adolescent “my toast is better than your toast?” And isn’t it pretty.

Food trends are increasingly based on health, convenience, indulgence and the environment but there’s undeniably a growing culture of camera cuisine.

Who could have predicted the commodification of the seasons that became the viral sensation that is the Starbucks Christmas cup or the Pumpkin Spice Latte? Starbucks has also announced it will be releasing limited spring cups to really get you into the spirit of April.

According to the New York Times in January, at Pinterest, which is used by 150 million people a month, Buddha bowls filled with simple vegan or vegetarian ingredients are among the top items that users post. Pinterest users are also into naan pizza, zucchini chips and octopus cooked at home. “The overarching trend we are seeing is along vegan, gluten-free and clean eating,? Stephanie Kumar, head of what Pinterest calls ?category insights? told the New York Times.

In terms of 2017 food trends, do you even influence if you didn’t know purple cauliflower was the It vegetable of 2017? Horseradish, spirulina, Asian-inspired breakfasts, jackfruit, sorghum, harissa and other foods you can’t pronounce are also coming to a carefully Facebook-algorithim-curated fake-news-feed near you.

Also according to the New York Times, next year will bring more focus on foods that help with detoxification, weight loss and relaxation. That’s right – hygge foods. You heard it here first. My own personal hashtag hygge meal is Domino’s cookies and a Pepperoni Passion.

Also Read

Mermaid Toast And The Rise Of Camera Cuisine
EDITORIAL
Trinity Tales: ‘Front Square was her garden, and the city was her playground’

Annie Gatling, now Colleran, knew Trinity College was for her when she saw Front Gate from the top storey of...

By Amanda Cassidy

Mermaid Toast And The Rise Of Camera Cuisine
EDITORIAL
How to limit drips and brush strokes while painting kitchen cabinets

Painting kitchen cabinets can be transformative and can be achieved relatively low-cost, but you need the right equipment, and a lot of...

By Amanda Kavanagh

Mermaid Toast And The Rise Of Camera Cuisine
EDITORIAL
5 houseplants we guarantee you can keep alive

For those who buy houseplants with the best of intentions and end up killing them, here’s a selection you’ll be...

By Hannah Hillyer

Mermaid Toast And The Rise Of Camera Cuisine
EDITORIAL
Attending multiple weddings this year? How to save money as a guest

These days, going to a wedding is the equivalent of going on a short holiday in terms of cost. From...

By Jennifer McShane

Mermaid Toast And The Rise Of Camera Cuisine
EDITORIAL
Sarah Harding’s heartbroken mum announces the singer’s death aged just 39

Sarah Harding has died at the age of just 39, her heartbroken mother revealed today. The Girls Aloud star had...

By Amanda Cassidy

Mermaid Toast And The Rise Of Camera Cuisine
EDITORIAL
This spatchcock chicken recipe will make your weekend

This is a great way to get a juicy roast chicken, bursting with flavour.     Bord Bia’s Spatchcock Chicken...

By Meg Walker

Mermaid Toast And The Rise Of Camera Cuisine
EDITORIAL
8 easy ways to keep your brain healthy that you can do right now

Your brain health is just as important as that of the rest of your body, says psychologist and neuroscientist Dr...

By IMAGE