What’s on this weekend: March 5-7

Lauren Heskin

Covid life: How to parent when you have no answers for them

Amanda Cassidy

Kevin Dundon’s courgette and feta pasta salad


Concerns raised over possible link between Covid-19 and four stillbirths in Ireland

Lauren Heskin

Not sure what to make tonight? Try one these delicious dinner recipes


3 unusual period properties for sale in Ireland for under €200,000

Lauren Heskin

‘Please stop asking women about their weight’: Nicola Coughlan rightfully hits back at body shaming...

Jennifer McShane

‘At the age of 33, I left my career and decided it was time to...

Caitlin McBride

This Victorian Rathmines home with sleek extension is on the market for €3.1 million

Megan Burns

Image / Editorial

H&M Launches New Beauty Range This Autumn

by Jeanne Sutton
13th May 2015

If you thought H&M couldn’t get more indispensible, think again. The Swedish fashion retailer has just announced it will be launching an eponymous beauty line this Autumn.

This branching out isn’t a tentative move from the brand. The make-up range will encompass 700 beauty products, which will be available in stores and online. And it’s not just make-up on the menu. Hair and body care will be available, as well as beauty tools. We’ve got a tingling-all-over-good-feeling about any basic brush kit H&M will release.

This new line will comprise of two different collections, with premium beauty and sustainable/organic products up for grabs. This latter range will be called Conscious Beauty and will use paraben-, silicone-, GMO-, synthetic fragrance-, and dye-free formulas, style.com reports.

H&M is really committing to the cause, with plans for dedicated areas in shops devoted to the range. So far, we love the photographic snippets we’ve seen so far. The packaging reminds us of Mary Quant’s London, and the lip colours are diverse. There are vibrant reds, burnt oranges and a 1990s JLo brown in there.

How do you feel about an H&M beauty range? Excited to pick up even more bargains? Or are you getting a tad fatigued with all the new brands flooding the market?


Follow Jeanne Sutton on Twitter @jeannedesutun

LOVE this? Why not have IMAGE delivered directly to your door each month? Check out this month’s offer here.

Also Read

Covid crying
Tears, fears and tissues: The 5 types of Covid crying we’re all by now familiar with

It goes without saying that most of us have had...

By Edaein OConnell

Cosmetic injectables: ‘It takes a brave and honourable clinic to tell someone ‘you don’t need this”

 Less may be more when it comes to cosmetic enhancements,...

By Amanda Cassidy

The Menopause Diaries: The dreaded dryness down under

Helen Seymour is in Peri-Menopause, or at least she thinks...

By Helen Seymour

deal with grief
6 books, plays and podcasts to help you deal with grief

Death is a natural part of life, yet there’s no...

By Grace McGettigan

‘Watching the Christmas shopping rush, it’s easy to feel like if you aren’t spoiling your kids, you’re doing it wrong’

I will not get caught up in the Christmas drama....

By Amanda Cassidy

The grown up guide to wearing glitter lips

If Tom Ford, Charlotte Tilbury, Chanel and Nars tell you...

By Holly O'Neill

essay collections
6 brilliant essay collections for when you can’t commit to a whole book

Time these days is a contradiction.  Slow-moving, yet somehow passing...

By Jennifer McShane

Has society become more tolerant of the idea of dating interracially?
Interracial dating: “People kept asking ‘where is she from?'”

With diversity on the rise, what struggles do interracial couples continue to face today? Filomena Kaguako speaks to three couples about their experiences.

By Filomena Kaguako