This modern Dublin home with incredible views is on the market for €1.95 million
This modern Dublin home with incredible views is on the market for €1.95 million

Sarah Finnan

The vintage shops to know, according to the Irish style set
The vintage shops to know, according to the Irish style set

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The tiny favours economy: why you should definitely ask your neighbour for a cup of sugar
The tiny favours economy: why you should definitely ask your neighbour for a cup of...

Roe McDermott

Take a tour of this stunning perfumers house, nestled between the trees in West Cork
Take a tour of this stunning perfumers house, nestled between the trees in West Cork

Amanda Kavanagh

Fortified fairytales: European destinations to add to your summer bucket list
Fortified fairytales: European destinations to add to your summer bucket list

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A summer feast: 3 recipes from Killruddery House in Wicklow
A summer feast: 3 recipes from Killruddery House in Wicklow

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This West Cork seaside home with a luxe interior is on the market for €895,000
This West Cork seaside home with a luxe interior is on the market for €895,000

Megan Burns

Sonia Deasy: A week in my wardrobe
Sonia Deasy: A week in my wardrobe

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This picture-perfect West Cork cottage is on the market for €325,000
This picture-perfect West Cork cottage is on the market for €325,000

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9 IMAGE staffers on their hero haircare products
9 IMAGE staffers on their hero haircare products

Sarah Gill

Image / Editorial

H&M Launches New Beauty Range This Autumn


By Jeanne Sutton
13th May 2015
H&M Launches New Beauty Range This Autumn

If you thought H&M couldn’t get more indispensible, think again. The Swedish fashion retailer has just announced it will be launching an eponymous beauty line this Autumn.

This branching out isn’t a tentative move from the brand. The make-up range will encompass 700 beauty products, which will be available in stores and online. And it’s not just make-up on the menu. Hair and body care will be available, as well as beauty tools. We’ve got a tingling-all-over-good-feeling about any basic brush kit H&M will release.

This new line will comprise of two different collections, with premium beauty and sustainable/organic products up for grabs. This latter range will be called Conscious Beauty and will use paraben-, silicone-, GMO-, synthetic fragrance-, and dye-free formulas, style.com reports.

H&M is really committing to the cause, with plans for dedicated areas in shops devoted to the range. So far, we love the photographic snippets we’ve seen so far. The packaging reminds us of Mary Quant’s London, and the lip colours are diverse. There are vibrant reds, burnt oranges and a 1990s JLo brown in there.

How do you feel about an H&M beauty range? Excited to pick up even more bargains? Or are you getting a tad fatigued with all the new brands flooding the market?

Style.com

Follow Jeanne Sutton on Twitter @jeannedesutun

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