New categories announced in IMAGE PwC Businesswoman of the Year Awards 2025
New categories announced in IMAGE PwC Businesswoman of the Year Awards 2025

Leonie Corcoran

28 things life (and Schitt’s Creek) taught me last year
28 things life (and Schitt’s Creek) taught me last year

Sarah Finnan

Step inside artist Anita Groener’s Dublin studio, full of tiny, beautiful things
Step inside artist Anita Groener’s Dublin studio, full of tiny, beautiful things

Katie Byrne

A funeral celebrant shares the end of life planning tips to set in motion now
A funeral celebrant shares the end of life planning tips to set in motion now

Lizzie Gore-Grimes

Expert advice for becoming an at-home wine connoisseur
Expert advice for becoming an at-home wine connoisseur

Sarah Gill

An equestrian stables is amongst this Kildare home’s most standout features
An equestrian stables is amongst this Kildare home’s most standout features

Sarah Finnan

Fashion’s MAGA makeover
Fashion’s MAGA makeover

Holly O'Neill

Planning to prioritise your career in 2025? This event is perfect for anyone considering a Business Masters or MBA
Planning to prioritise your career in 2025? This event is perfect for anyone considering a...

Megan Burns

A January escape to Sheen Falls Lodge: The perfect, luxury getaway
A January escape to Sheen Falls Lodge: The perfect, luxury getaway

Dominique McMullan

Living room inspiration to save from Irish homes
Living room inspiration to save from Irish homes

Megan Burns

Image / Editorial

H&M Launches New Beauty Range This Autumn


By Jeanne Sutton
13th May 2015
H&M Launches New Beauty Range This Autumn

If you thought H&M couldn’t get more indispensible, think again. The Swedish fashion retailer has just announced it will be launching an eponymous beauty line this Autumn.

This branching out isn’t a tentative move from the brand. The make-up range will encompass 700 beauty products, which will be available in stores and online. And it’s not just make-up on the menu. Hair and body care will be available, as well as beauty tools. We’ve got a tingling-all-over-good-feeling about any basic brush kit H&M will release.

This new line will comprise of two different collections, with premium beauty and sustainable/organic products up for grabs. This latter range will be called Conscious Beauty and will use paraben-, silicone-, GMO-, synthetic fragrance-, and dye-free formulas, style.com reports.

H&M is really committing to the cause, with plans for dedicated areas in shops devoted to the range. So far, we love the photographic snippets we’ve seen so far. The packaging reminds us of Mary Quant’s London, and the lip colours are diverse. There are vibrant reds, burnt oranges and a 1990s JLo brown in there.

How do you feel about an H&M beauty range? Excited to pick up even more bargains? Or are you getting a tad fatigued with all the new brands flooding the market?

Style.com

Follow Jeanne Sutton on Twitter @jeannedesutun

LOVE this? Why not have IMAGE delivered directly to your door each month? Check out this month’s offer here.