Irish Design Spotlight: Leah Daria Art
Irish Design Spotlight: Leah Daria Art

Sarah Finnan

Join us for IMAGE Active’s Trail Run Club in beautiful Co. Wicklow
Join us for IMAGE Active’s Trail Run Club in beautiful Co. Wicklow

IMAGE

What to bake this weekend: Passionfruit cheesecake
What to bake this weekend: Passionfruit cheesecake

Megan Burns

My Life in Culture: Interior designer and artist Lana Dullaghan
My Life in Culture: Interior designer and artist Lana Dullaghan

Sarah Finnan

Unable to ‘switch off’ during the summer holidays? This will help
Unable to ‘switch off’ during the summer holidays? This will help

Jennifer McShane

Why it’s time to stop being ashamed of liking ‘girly’ things
Why it’s time to stop being ashamed of liking ‘girly’ things

Edaein OConnell

The 10 key biohackers you should have on your radar
The 10 key biohackers you should have on your radar

Melanie Morris

This six-bedroom home with a ‘a Christmas tree forest’ is on the market for €1.25 million
This six-bedroom home with a ‘a Christmas tree forest’ is on the market for €1.25...

Sarah Finnan

This light-filled home along the Wild Atlantic Way is on the market for €850,000
This light-filled home along the Wild Atlantic Way is on the market for €850,000

Sarah Finnan

Sequel expectations from a Devil Wears Prada purist
Sequel expectations from a Devil Wears Prada purist

Sarah Gill

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The future of luxury: Will Covid-19 change fashion forever?


Read time: 9 mins

If luxury-goods companies are to survive, they must take swift action to shape their digital future, writes Ashley McDonnell

Luxury fashion and beauty brands have rushed to accelerate their digital roadmaps since the beginning of the pandemic. According to Bain & Company, who have been tracking the personal luxury goods market for 25 years, the industry imploded in 2020. The luxury industry’s loss exceeded those of the recession two-fold – losing €64 billion in sales throughout the year, representing a 23% decline compared to 2019. Luxury brands have long been “low tech” in their...

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