Supper Club: This delicious French Onion Soup makes for a seriously tasty lunch
Supper Club: This delicious French Onion Soup makes for a seriously tasty lunch

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October Event Guide: Festivals of food, art, comedy, jazz, and all things Halloween are on...

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Duvet Day: Sustainable Irish sleepwear brands to help you sleep well

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Member competition: WIN a six-week mentorship with the Mentor Her programme
Member competition: WIN a six-week mentorship with the Mentor Her programme

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Does glycolic acid work as deodorant?
Does glycolic acid work as deodorant?

Holly O'Neill

Have you tried… the Wim Hof Method?
Have you tried… the Wim Hof Method?

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September 30: Today’s top stories in 60 seconds

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This period style, detached stone cottage in Cork is on the market for €235,000 — and the garden is just magical
This period style, detached stone cottage in Cork is on the market for €235,000 —...

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Author’s Bookshelf: Tracey Flynn and Niamh Gogan on the making of ‘The A-Z of Minding...

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Take a look inside Taylor Swift’s old Cornelia Street apartment
Take a look inside Taylor Swift’s old Cornelia Street apartment

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The future of luxury: Will Covid-19 change fashion forever?


Read time: 9 mins

If luxury-goods companies are to survive, they must take swift action to shape their digital future, writes Ashley McDonnell

Luxury fashion and beauty brands have rushed to accelerate their digital roadmaps since the beginning of the pandemic. According to Bain & Company, who have been tracking the personal luxury goods market for 25 years, the industry imploded in 2020. The luxury industry’s loss exceeded those of the recession two-fold – losing €64 billion in sales throughout the year, representing a 23% decline compared to 2019. Luxury brands have long been “low tech” in their...

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