Real Weddings: Emma and Gavin’s picturesque castle wedding in Co Mayo
Real Weddings: Emma and Gavin’s picturesque castle wedding in Co Mayo

Shayna Sappington

If I Knew Then What I Know Now: Complete Harmony owner Gail Bovenizer
If I Knew Then What I Know Now: Complete Harmony owner Gail Bovenizer

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The ultimate family weekend away in Monaghan
The ultimate family weekend away in Monaghan

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Alma Kelliher: ‘Success in the arts can look different to success in other fields’
Alma Kelliher: ‘Success in the arts can look different to success in other fields’

Sarah Gill

How one of Ireland’s most iconic mills has evolved for the modern day
How one of Ireland’s most iconic mills has evolved for the modern day

Cliodhna Prendergast

WIN a night in a five-star luxury London hotel (plus afternoon tea for two)
WIN a night in a five-star luxury London hotel (plus afternoon tea for two)

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This Glasthule home is an urban seaside sanctuary
This Glasthule home is an urban seaside sanctuary

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6 wines to try this summer, according to an expert
6 wines to try this summer, according to an expert

Michelle Lawlor

Mid-century cool meets contemporary Irish design in this Dublin seaside home
Mid-century cool meets contemporary Irish design in this Dublin seaside home

Orla Neligan

Dearbhla Lovett: A weekend in my wardrobe
Dearbhla Lovett: A weekend in my wardrobe

Dearbhla Lovett

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The future of luxury: Will Covid-19 change fashion forever?


Read time: 9 mins

If luxury-goods companies are to survive, they must take swift action to shape their digital future, writes Ashley McDonnell

Luxury fashion and beauty brands have rushed to accelerate their digital roadmaps since the beginning of the pandemic. According to Bain & Company, who have been tracking the personal luxury goods market for 25 years, the industry imploded in 2020. The luxury industry’s loss exceeded those of the recession two-fold – losing €64 billion in sales throughout the year, representing a 23% decline compared to 2019. Luxury brands have long been “low tech” in their...

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