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With so many skincare ingredients out there, it can be hard to know what you should be incorporating into your routine. But with 65 per cent* of women ranking vitamin C as the most important one for them, it’s clearly beloved for its effectiveness in brightening and improving skin tone.
A powerful antioxidant, vitamin C is known for being tricky to effectively incorporate into skincare. It can become unstable in the presence of light and air, so when choosing a vitamin C product, you need to be sure that it’s being delivered in a formula that will allow it to produce the desired results.
To tackle this issue, Olay’s latest innovation, Vitamin C + AHA24, has taken this proven ingredient and incorporated it into its supercharged formula with lactic acid (an alpha-hydroxy acid) and niacinamide.
When creating this formula, Olay’s experts evaluated over 500 ingredient combinations to identify the most effective partner for vitamin C – and the outcome was niacinamide and lactic acid, two skincare ingredients already beloved for their exfoliating properties. This was a major scientific breakthrough for the brand, with the expert team discovering they could “supercharge” niacinamide, a well-known skin tone ingredient, at low pH levels to deliver outstanding skin brightening and tone evening results.
As a result, the Vitamin C + AHA24 range is an easy way to incorporate vitamin C into your skincare routine that gives visibly brighter skin in just one day and a more even skin tone and texture in 14 days. Proven to be effective on hundreds of different skin tones, the range includes two products, a hydrating moisturiser and an everyday serum.
The Olay Vitamin C + AHA24 Hydrating Moisturiser is a rich yet airy gel-cream hybrid that moisturises without leaving a greasy feel. Ideally used in the morning, it features antioxidants which help to protect skin cells from environmental damage caused by free radicals throughout the day.
The Olay Vitamin C + AHA24 Serum provides a simple way to incorporate the benefits of vitamin C into your existing routine. Its lightweight serum absorbs quickly into the skin allowing for additional products to be used on top.
The Olay Vitamin C+ AHA24 collection has been developed for those that want to achieve a brighter and more even complexion, with visible and fast-acting results, available at Tesco.
*The research was carried out by Ketchum Research and Analytics, on behalf of Olay. A total of 500 women aged 21 to 45 were surveyed in the UK including a representative sample across age, gender and region. Fieldwork ran from October 11 to 15, 2021, and was conducted by Vitreous World.