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Primark (or Penneys as we like to call it here) has teamed up with broadcaster and presenter Stacey Solomon to launch an exclusive AW18 collection in stores.
The Stacey Solomon x Primark range is designed “to flatter all shapes and sizes” and specifically uses non-airbrushed images to show off the clothes, under the tagline Be Real. Stacey is well-known for her passion for body positivity, and being an anti-bullying spokesperson. The collection will support charities by donating 20% of profits from sales of its Living my Best Life t-shirt to the NSPCC and ISPCC.
The announcement comes just a week after Primark announced another of its celebrity collaborations – a new beauty range with Alex Steinherr, beauty director of GLAMOUR.
The range will consist of 38 pieces, ranging from €2 to €4o, and covers many of the new season’s biggest trends, including bright leopard print, block-coloured knits and glittery co-ords.
Talking about the collaboration, Stacey said, “I can’t tell you how excited I am to be working with Primark. I’ve shopped there since I can remember. It’s been there for me and my family when we needed clothes for special occasions or everyday use that were on trend and didn’t break the bank.”
She continued, “I feel like I’ve grown up with Primark by my side for all of my clothing needs and I’ve never stopped shopping there. I’m honoured that they’ve asked me to be a part of the brand. It couldn’t be a better, more natural fit – I feel like the luckiest girl in the world.”
Penneys X Stacey Solomon will available in selected stores across Ireland from Thursday October 11