WIN a Fitbit Sense health smartwatch, with tools for stress management
WIN a Fitbit Sense health smartwatch, with tools for stress management

IMAGE

Tom Ford’s new leather scent is as sophisticated as they come
Tom Ford’s new leather scent is as sophisticated as they come

Holly O'Neill

How to deal with failure: 4 tips on how to recover from a setback
How to deal with failure: 4 tips on how to recover from a setback

Colette Sexton

The ‘Friends’ cast just launched their first official limited-edition merch collection
The ‘Friends’ cast just launched their first official limited-edition merch collection

Sarah Finnan

A shared gold medal and an Olympic knitter: The most heartwarming moments from the Olympics so far
A shared gold medal and an Olympic knitter: The most heartwarming moments from the Olympics...

Sarah Finnan

Sustainable Irish sleepwear brands to help you catch some zs
Sustainable Irish sleepwear brands to help you catch some zs

Sarah Finnan

Andrew McGinley: ‘I cannot forgive the act of murder. I can’t forgive how my children died’
Andrew McGinley: ‘I cannot forgive the act of murder. I can’t forgive how my children...

Amanda Cassidy

What actually consitutes self-care when you’re a mother
What actually consitutes self-care when you’re a mother

Sophie White

The expert guide to your hair problems, from thinning hair to heat damage
The expert guide to your hair problems, from thinning hair to heat damage

Melanie Morris

Best hotel restaurants: 16 places to add to your Irish staycation bucket list
Best hotel restaurants: 16 places to add to your Irish staycation bucket list

Sarah Finnan

Image / Fashion
Sponsored

Art and fashion collide as Kildare Village becomes first fashion brand to team up with IMMA

Sponsored By

by Eva Hall
24th Sep 2019
Sponsored By
blank

Move over Dublin, there’s a new cultural quarter in town, and it’s bringing art to the masses. Kicking off this Culture Night, Kildare Village and the Irish Museum of Modern Art’s (IMMA) first collab will make you Discover Art, Desire Fashion. 


Have you ever desired a dress, or a coat, so much that it made you feel something on a deeper level than the garment itself? And have you ever wondered why?

A new art exhibition, which explores the evolving role of desire in art and life and its relationship to structures of power, is here to decode desire in all its forms.

And your favourite shopping destination, Kildare Village, has seen a gap in the market to bring this art to the masses.

From September, shoppers will find more than luxury fashion at Kildare Village

From this September, Kildare Village will be offering more than just luxury fashion at discounted prices. The shopping destination has become the first fashion brand to partner with IMMA for a series of exhibitions designed to make us think, express, and potentially act.

Ideally kicking off the partnership this Culture Night (September 20), Desire: A Revision from the 20th Century to the Digital Age, will explore the evolving role of desire in art and life.

This group exhibition, featuring works by artists such as Tracey Emin, Max Ernst, and Helen Chadwick, spans almost 100 years and follows the development of desire through the lens of the Eurocentric male gaze. This is looked at through the lens of everything from tech companies to architecture, and how their influence has shaped elements of our everyday life.

Kildare Village is the first fashion brand to partner with IMMA

Under the banner Discover Art, Desire Fashion, Kildare Village, in partnership with IMMA, will house pieces from the National Collection of Modern and Contemporary Art, which includes 3,500 artworks from Irish and international artists from the 1940s onwards, from the end of September.

As part of the partnership with IMMA, Kildare Village will also host events for fashion, art and culture lovers of all ages both in IMMA and in Kildare Village.

Commenting on the first-of-its-kind partnership, IMMA director Annie Fletcher said: ‘Our new partnership with Kildare Village is inspirational, not only because they are fully engaged with our artistic project, but we are discovering together that we can see the potential of having a broad and international dialogue; about how art and creativity zooms into our most core desires while pushing us outward and onward into the world and into the future.’

Kildare Village has partnered with IMMA for a Discover Art, Desire Fashion series

The partnership will also include IMMA’s Azure programme – which aims to make art galleries and museums around Ireland dementia-friendly spaces – which will be extended to the Village in November to mark World Alzheimer’s Month.

A temporary IMMA Shop will open in Kildare Village selling sought-after limited edition prints, art catalogues, the Desire catalogue and, of course, the fun quirky gifts that the IMMA Shop is loved for.

Fashion and culture vultures can catch a live recording of IMAGE’s fashion podcast Smart Casual, sponsored by Kildare Village, at IMMAO on Wednesday, September 25, with guest speaker Rachel Thomas, who is the Senior Curator and Head of Exhibitions at IMMA, and co-curator of the Desire exhibition.

 

And there are many more events, such as adult and children’s workshops, to be announced in this exciting six-month partnership.

For further information on all things Discover Art, Desire Fashion, click here.

Also Read

blank
FASHION
4 comfy yet chic outfit ideas for this 2021 outdoor summer

Are you really squeezing into high-waisted jeans and a bodysuit now that life has returned to semi-normality? Definitely not. But...

By Edaein OConnell

summer staple pieces
FASHION
Want to overhaul your wardrobe? Here are 7 summer staple pieces worth investing in

This summer, we’re opting for long-lasting, sustainable clothing that can be mixed and matched for whatever style you’re channelling that...

By Shayna Sappington

sales
FASHION, SHOPPING
How to shop your summer wardrobe in the sales

The summer sales are here and we’ve hunted for the best of the bunch to see you through the season....

By Holly O'Neill

blank
FASHION, SHOPPING, WEDDINGS
Zara now has a bridal collection, starting from €15.95

With Zara bridal collection wedding dresses from €89.95.If you’re a bride-to-be right now, apologies for the extra layer of stress...

By Holly O'Neill

Arnotts
CULTURE, FASHION
Arnotts to exhibit iconic fashion worn by Princess Diana, Audrey Hepburn, Marilyn Monroe and more

This June, a showcase of some of the most famous fashion pieces worn by celebrated style icons like Princess Diana,...

By Holly O'Neill

blank
FASHION, SHOPPING
Ireland’s most stylish women on their summer wishlist buys

The insider intel on what Ireland’s most stylish women are adding to their summer wardrobes.

By Holly O'Neill

blank
FASHION, SHOPPING
Light, flowy trousers for in-between summer days

Not quite shorts weather but too warm for jeans? Enter these easy-breezy trouser styles.

By Megan Burns