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Image / Fashion

Death To Unicorns! This Is The New Trend That’s Giving Us Life


by Sophie White
25th Jul 2017
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If you’ve been alive for the last 12 months, you’ll have noticed that unicorns took over the world. Seriously there is 5.5 MILLION #unicorns on Instagram.


From unicorn phone covers, unicorn handbags, unicorn hair, unicorn cakes and excessive use of the unicorn emoji, we can agree that unicorn fatigue was inevitable. What I didn’t expect was to feel ouvert rage every time I spied a unicorn.

Ahh pastel fairy dreams by @donutbutts Tag someone who should try this style!

A post shared by BlackMilk Clothing (@blackmilkclothing) on

Yes or no? #yesorno #yes #yay #yayornay #cake #pink #rosa #rose #unicorn #rainbow #mint

A post shared by yes or no (@_yes_or_no_17) on

I think we hit peak unicorn with the advent of unicorn toast and since then my ire towards the mythical creatures have been intense. Probably more intense than any mythical creature actually warrants.

When breakfast carbs are too pretty to eat @stephanie.h.park #unicorntoast #allforthegram

A post shared by Eat. Drink. Shop. Go. Perth. (@perth_pop) on

So what’s to replace the unicorn?

The good folks at Dolce & Gabbana called it last Spring with this unequivocal’statement announcing the pineapple as the new symbol of kult kitsch.

Sandals, reduced to €748 at Net-A-Porter

While these bad boys might be a bit a bit much, we can still get our pineapple fix in a MULTITUDE of ways.

Rock this trend while still being a little subversive with this cute tank

Tank tee, €9.30 at Ali Express

Slip your feet into these iconic flats.

Linen and canvas espadrilles, €195 at Net-A-Porter

Shield your eyes from any stray unicorns still strolling around (they’re like mystical vermin at this stage!)

Glam sunnies, €900 at Gucci

With this leather and fur charm, even your handbag can get in on the tropical accessorising.

Fendi bag charm, €500 at MatchesFashion

For something a little bit more budget to channel the pineapple craze, what about a splash of kitsch for the home?

Pineapple fairy lights, €29.05 at Asos

We’re even eating and drinking pineapple right now, we’re loving the dried pineapple from Forest Feast for a quick snack on the hop.

So line up the pineapple emojis and embrace this colourful tropical trend or the unicorns will rise up and continue their reign of terror.

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