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STYLE

‘As creative director of my children’s wardrobe, is it ok to spend €100 on a baby’s jumper?!’


Audio
by Jennie McGinn
18th Mar 2021

Read time: 7 mins

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The opportunities to engage your children as well-dressed props are infinite. Tell us one parent who hasn’t melted over a mini baby pumpkin costume or a pair of tiny Adidas Stan Smiths. We'll wait.

My name is Jennie Mc Ginn and I’m Mother, CEO and Creative Director for my children’s wardrobe. “Is it ok to spend €100 on a jumper for a baby” I nervously text one of my sisters*. I fear I’ve lost all sense of reality. But a new reality is setting in. I spend more money on my children’s clothes than I do my own. And I’m not alone. A quick round-robin survey amongst friends and...

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