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OneADay: the new initiative helping to connect and inspire Irish businesses


By Erin Lindsay
16th Apr 2020
OneADay: the new initiative helping to connect and inspire Irish businesses

Small business owners have been hit hard by the Covid-19 crisis — but this campaign by Irish business iZest Marketing aims to help in any way they can


In a time when our daily lives and routines have been completely uprooted, it’s hard to find motivation. Many small businesses have been hit hard by the economic effects of Covid-19, and while small business owners and entrepreneurs can be a wealth of knowledge and help to others, during this time, it’s hard to know where to put that energy.

As an independent Irish business, iZest Marketing have been in the thick of the Covid-19 crisis since it began. As iZest recognised the gap forming between businesses and those that they were trying to help, the business launched their OneADay campaign — and now, they want everyone, not just businesses, to get involved.

OneADay works by getting each person or business involved to donate 1% of their time, platform, energy or money towards a cause. iZest see the campaign as a way to curb some of the stress and anxiety around the pandemic, and get people connecting in a new way.

How it works

If you like the sound of putting your newfound free time to good use, here’s how the initiative works. If you’re a business, you can register your details with iZest and let them know what your OneADay will be. It can be anything — use your imagination. Some great ways to lend your support could be:

  • One Hour a Day – If you have the time, use one hour of your day to do some pro bono work for a company or charity that might need the extra help.
  • One Call a Day — Give the time for one over-the-phone consultation per day with someone who needs some business guidance.
  • One Shout-Out a Day — If you know a small business or someone who needs a signal boost, use your online platform to give them a shout-out.
  • One Introduction a Day — Know someone who would be perfect for another company’s opening? Use your connections to introduce them.

If you need the services of a company that’s involved in OneADay, you can contact them directly and share your details, and why you think teaming up could help.

And if you’re an individual who wants to get involved at home, that’s great too. Your OneADay could be anything from posting One Workout a Day online to help other families who are cooped up at home to stay fit, or One Lesson a Day, sharing a skill with those who are looking for inspiration.

iZest are asking everyone involved to share their OneADay on their IG Stories, tagging @oneaday_ie and #oneaday_ie — they’ll be reposting the efforts to keep the connections going.

Who’s involved

Some amazing collaborators have already signed up to lend their OneADay to the cause, with many more signing up all the time. Ireland has gotten behind the initiative in a huge way, and with so much attention on OneADay, IMAGE are delighted to be a part of it.

Here are just some of the big names involved:

  • Ireland AM presenter and columnist Anna Daly
  • Presenter Síle Seoige
  • Dragons’ Den winner and founder of Moxi Loves, Pamela Laird
  • Makeup artist Aimee Connolly
  • Previous Glossy Box MD and business consultant Rachel Kavanagh
  • Wedding planners Bruce Russell and Tara Fay