FOXFORD moments with Team IMAGE
FOXFORD moments with Team IMAGE

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My Start-Up Story: Brand strategist and Designs for Growth founder Lucy O’Reilly
My Start-Up Story: Brand strategist and Designs for Growth founder Lucy O’Reilly

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Modern design meets traditional farmhouse in this Co Clare new build
Modern design meets traditional farmhouse in this Co Clare new build

Megan Burns

Eighties and beyond (aka ‘the golden age’): celebrating wisdom and wellness
Eighties and beyond (aka ‘the golden age’): celebrating wisdom and wellness

Leonie Corcoran

Everything our fashion editor is loving this season
Everything our fashion editor is loving this season

Sinead Keenan

A stylist’s guide to dressing for an Irish summer
A stylist’s guide to dressing for an Irish summer

Sinead Keenan

FoodSpace is striving for sustainable, revolutionary change both in Ireland and abroad
FoodSpace is striving for sustainable, revolutionary change both in Ireland and abroad

James Gabriel Martin

Flower farmer Maria Ryan shares her garden-inspired favourites
Flower farmer Maria Ryan shares her garden-inspired favourites

Megan Burns

Join us for our Beyond the Awards event: Stories of Success & Impact
Join us for our Beyond the Awards event: Stories of Success & Impact

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Irish designer Emily O’Shea on finding inspiration in the joyful and the ordinary
Irish designer Emily O’Shea on finding inspiration in the joyful and the ordinary

Lauren Heskin

Image / Editorial

Meet the Maker: Jo Anne Butler of Superfolk


By Sharon Miney
15th Jun 2016

Westport-based Jo Anne Butler has carved quite a name for herself in craft circles alongside her partner, Gear?id Muldowney. As Superfolk, they are now one of Ireland’s most in-demand design brands. Here, she shares her inspirations, favourite haunts and how she’d spend her ideal day.

The influential designer who most inspires me is the late Patrick Scott, who trod his own path and moved across disciplines and materials with seeming ease. He made work of simplicity, beauty, integrity and value that always catches me right in the heart. His work creates a balance of quiet introspection and outward connection in a way we can only aspire to with Superfolk.

Tanagram II, Patrick Scott
Tanagram II, Patrick Scott

My favourite place to eat is Pudding Row in Easkey, Co Sligo. It is relaxed, friendly, and has the very best range of breads baked on site – I only wish Easkey were closer to us so I could go there every weekend for their breads.

Pudding Row
Pudding Row

I love visiting Scotland on holiday. The Scots are evolving a brilliant infrastructure for sustainable tourism, one that Ireland can look to. We stayed at the Lazy Duck Hostel in the Cairngorms, whose Woodman’s Hut – an off-grid, self-catering log cabin with a rainwater shower and wood-burning stove – has won design awards.

The Woodsman's Hut at the Lazy Duck Hostel
The Lazy Duck Hostel

On my ideal day off, I’d go snorkelling on the Blueway along Achill Island’s Keem Beach.?I grew up in Mayo, and, after years living in cities, I live in Mayo again. I feel right at home and love exploring the wild, open landscapes, feeling connected to the natural world, weather, seasons, wildlife.

Keem beach, Achill island
Keem beach, Achill island

A recent favourite buy was a range of Heath Ceramics tableware. We had factory seconds shipped direct from California. They are simple, beautiful, hard- working, and we use them every day.

Heath Ceramics
Heath Ceramics

The design shop I most admire is the new Coffeewerk + Press on Cross Street in Galway. It stocks a collection of beautiful, tactile design and homeware products, great coffee, books and prints. facebook.com/coffeewerkandpress

Coffeewerk + Press
Coffeewerk + Press

Right now we are working on developing ideas and launch plans for new product ranges to be launched this autumn (including a candle holder, a hanging mobile and a vase) – oh, and welcoming our new baby into the world.

Ash trivet from Superfolk
Ash trivet from Superfolk