As new-to-Ireland brand Eleven Australia creeps onto bathroom shelves nationwide, I decided to road-test their hero product and see if in fact all 11 claims were true for my unruly, thin and troublesome hair…
There’s nothing I hate more than a review of a product after it’s been used for two days. How can you really know if the effects of something are just because you’re at a good time in your cycle (this particularly applies to skin, but either way), or because a different product started working optimally around the same time.
Related: How I brought my thinning hair back from the brink
For that reason, I wanted to give this a real go. I’ve been using one pump on my damp, sort-of towel-dried hair for the last month, and I’ve gotten very familiar with looking at the various things the product says it will do. And they didn’t stop at five or six claims, oh no. They went the ambitious route. They went to eleven (hence the name). Here’s what they say.
1. Add shine, smoothness and softness
2. Control frizz and flyaways
3. Moisturise
4. Strengthen fragile hair
5. Prevent split ends
6. Detangle and create manageability
7. Protect against heat styling
8. Enhance natural body
9. Repair dry damaged hair
10 Protect hair colour with UVA and UVB filters
11. Prevent chlorine and sun damage
Eleven Australia Miracle Hair Treatment, €18
So now, I’ll be completely honest. I’ve no measurable way to determine no.11 – I don’t bathe in chlorine that often, or swim in a pool, and I haven’t seen a jot of sun since last July, so that I cannot attest to.
All in all, will I continue to use this? Absolutely. Even though technically I couldn’t confirm a couple of them, I trust that because most of the other claims were successful for me, the ones I can’t prove will be too. Maybe I’m naive, maybe I’m just always willing to look for the best in a product, who’s to say?